Issue 4 2019

26 CEO MONTHLY / ISSUE 4 2019 , Super Bowl-winningQBpartnerswith renownedmindset trainerMoawad andBiotech leaders HarryWilson andDJ Eidson for business-focusedmental conditioning andmindset training. Russell Wilson, Trevor Moawad Debut Limitless Minds to Bring Mindset Training to Business Community Super Bowl Champion, six-time Pro Bowl quarterback and entrepreneur Russell Wilson debuted today Limitless Minds, a business coaching consultancy dedicated to optimizing performance and enriching culture within some of the world’s top organizations and elite performers. Through Limitless Minds, Wilson will bring his experience with elite competitive thinking, cognitive strength and mental conditioning from sports into the corporate world. Limitless Minds was founded by Wilson, his brother, former Division 1 football and baseball player and biotech leader Harry Wilson, the renowned mental conditioning coach Trevor Moawad, named by Sports Illustrated as the best ‘brain trainer’ in sports, and longtime healthcare and biotech leader DJ Eidson. “Mental conditioning and mindset training have been a critical part of my performance on the field throughout my career,” said Russell Wilson. “Trevor is the best in the world at developing these skills for athletes and coaches. Throughout our relationship, we realized that the skills we work on can benefit many more people. I’m thrilled to pair Trevor’s expertise with Harry and DJ’s business acumen to help more people identify and develop these skills within themselves.” The company focuses on helping management and their employees develop the skills for handling adversity in high pressure, competitive environments, analyze self- motivation, grit and resilience within workplace populations and identify and build the key mindset to create high performing workforces. With this focus, the vision is that Limitless Minds can positively impact the adversity tolerance for an entire organization. Moawad, who has worked with Nick Saban, Jimbo Fisher, Kirby Smart, Major League Baseball, U.S. Special Operations Community, the NBA, UFC and more, established himself as a category leader in mindset training by adapting his teachings to be practical and functional. He’ll publish his first book It Takes What It Takes, with Harper One, a division of Harper Collins, in the winter of 2020. The book, with a foreword by Russell Wilson and written with Sports Illustrated Senior Writer Andy Staples, distills Moawad’s work with elite athletes, coaches, special forces, business leaders and more into real-world, battle-tested strategies on how to manage negativity, thrive in adversity and be your best. Limitless Minds’ core platform will focus on neutral thinking and a deeper look at the concept of choice, a set of principles pressure- and battle-tested in some of sports’ biggest moment. A critical component of Wilson’s record-setting success in the NFL, neutral thinking is unbiased, truth- and behavior- based thinking centered on the minimization of negative behaviors and language. “The ability to develop a consistent mentality is universal. Period. It will remain a core tenant to success in any field, whether it happens by accident or with intentionality,” said Moawad. “Russ and I realized that both the business and educational communities weren’t being taught the basic fundamentals of thinking that could allow for real-time situational adjustments in addition to long-term development. Harry and DJ had lived this, and after we all visited Harvard Business School and other top corporate industry leaders, it was clear that there was both a market need and opportunity for people with similar performance aspirations to Russell – people who recognize that they don’t need problems to improve.” The company’s formation stems from the relationship between Russell Wilson and Moawad, who have worked together on mindset training since before Wilson