CEO MONTHLY / ISSUE 2 2024 13 Oct23108 Established in January 2023, Atta Gurl Consulting is a sales agency that offers both full-time and contract-only representation to companies within the oil and gas industry. As well as providing its clients with the support they need to thrive and succeed, the agency aims to advance the representation of women in a largely male-dominated field. At the helm of Atta Gurl Consulting is Founder and CEO Shar Woehl, who has recently been named Oil & Gas Consulting CEO of the Year, Texas, in the CEO of the Year Awards 2023. Historically, the oil and gas industry has been dominated by men at all levels, from leadership positions in major corporations to manual labour-based jobs in mines and oil rigs. The sector has been slower than many others in embracing gender diversity, which may be attributed to the long-standing stereotype that physically demanding jobs should be reserved for men. Due to the persistence of this outdated view, women have long been hindered in the oil and gas industry, preventing them from advancing in or even entering the field. Shar Woehl, Founder and CEO of Atta Gurl Consulting, experienced this struggle firsthand. Having gained experience in a variety of client-facing roles, she decided to leverage her outstanding customer service skills to pursue a career in sales. Being based in Texas, known as the heart of the USA’s gas and oil production, Shar eventually entered the oil and gas industry, taking on sales positions at numerous companies in the sector. Whilst she was confident in her abilities as a salesperson, Shar always felt that she was underappreciated in these roles. She soon found herself unable to advance, held back by her gender. Inspired by her past experiences and determined to be a catalyst of positive change, Shar set out to establish Atta Gurl Consulting in 2023. Her goal was to create a sales agency for the oil and gas industry that would focus on hiring talented women to create a workforce that consists almost entirely of women in sales roles. She hoped that the business would not only increase female visibility in the oil, gas, and mining industry, but also provide women with a unique working environment in which they are supported and empowered to succeed. Being based in Midland, Texas, Atta Gurl Consulting primarily serves clients in the Permian and Delaware Basins. The company caters to almost every niche in the industry, including drilling, completions, production, construction, maintenance, pipeline, facilities, and plants. Over the last 12 months, Shar has worked hard to establish close relationships with many vendors in these fields, spanning across Texas and beyond. Through this, she ensures that Atta Gurl Consulting is equipped to serve as a one-stop-shop for everything related to oil and gas, offering the best prices to customers and driving business growth for vendors. Shar created this distinct strategy, known as The Vortex, while she was working in the real estate industry. It features three elements: the vendor, the customer, and the sales representative. The strategy outlines that, if all parties pull their weight, are honest, and are not greedy, everybody will achieve the outcome they want. This means that the vendor will gain increased sales, the customer will get the best price, and the salesperson will receive a healthy commission for their work. By utilising this strategy, the agency aims to make the journey for all vendors and customers less expensive, more efficient, and as profitable as possible. Shar came up with the name “The Vortex” when she noticed that all three elements strengthen each other, contributing towards their collective long-term success. In everything it does, Atta Gurl Consulting strives to maintain the highest level of integrity whilst delivering the best standard of customer service. To achieve this, Shar invests significantly in the personal and professional development of her excellent team of “Atta Gurls”. With a rich background in sales, she understands the importance of rigorous training and is passionate about ensuring that her sales representatives are equipped to reach their full potential. As part of the agency’s intense training programme, they are not fed to the wolves but rather armed for battle, mentored, and inspired to do their best. As well as personally overseeing the training of all Atta Gurl Consulting’s representatives and consultants, Shar utilises her diverse experience and abilities to equip her senior representatives with the skills they need to train future juniors. This fosters a culture of knowledge-sharing and mentorship throughout the organisation, enabling all Atta Gurls to thrive and help each other succeed. For her innovative spirit and her exceptional leadership of Atta Gurl Consulting, Shar Woehl has been named Oil & Gas Consulting CEO of the Year, Texas, in the CEO of the Year Awards 2023. In the years to come, she plans to streamline the agency and its work by splitting its team into specialised divisions with expertise in a particular niche. Each of these teams will be headed by a long-time expert in the field, enabling the agency to better serve its clients and fulfil their needs. We are thrilled to congratulate Shar Woehl on her success in the CEO of the Year Awards 2023 and look forward to seeing what the future holds for her and her team at Atta Gurl Consulting. Contact: Shar Woehl Company: Atta Gurl Consulting Web Address: attagurl.com
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