Issue 2 2023

CEO MONTHLY / ISSUE 2 2023 17 togeth¬er with the provision of modern facilities. Thus, facilitating a better level of service (LoS) for airlines and consequently for passengers. ZFP envisaged the strategic masterplan development of the airport facilities for the next 12 years onwards; it also described the basic concept of the design development of the airport facilities and related infrastructure. A pioneer in the use of Building Information Modeling (BIM) technology throughout the design process, sustainability study, construction managements (through 4D and 5D simulation), and facilities management as well, ZFP has already, successfully, finished several MEGA projects with a seamless coordination between architects, engineers, and contractors, enabling quick design decision making, production of accurate construction documents, and automated BOQ extraction from the models. In fact, when onboarding new clients, ZFP’s implementation of BIM technology into the course of a project has huge advantages, such as design visualisation, rapid design modifications, optimised multi-disciplinary coordination, and clash detection to ensure smooth construction without obstacles, as well as better collaboration between all project stakeholders. To achieve the above advantages, ZFP provides internal customised developed tools to automate most of the repetitive tasks and increase accuracy and productivity, including cloud services which were developed by Autodesk, and creating a tool that has made it easy for the client to be involved during the process and enables them to interact and communicate from the early stages of the project. “By using tools such as this, clients’ reviewers are in direct connection with the product while it’s being developed and can give feedback to the ZFP team for any modifications or corrections, if needed or observed,” Dr. Al Assaf explains further. “Working with cloud-based services, like Autodesk BIM360, has made it easier for the client and all project stakeholders to find what we call “Single Source of Truth” product that is available all the time.” This is just one area where ZFP differentiates itself from competitors; other factors that set it a notch above include the successful delivery of its innovative solutions to multi-disciplinary and multi-geographic platforms, which have gained the firm recognition in publications such as Engineering News Record (ENR), CEO Global and CEO Middle East Magazines, Construction Technology Festival (GCC), and Fast Company Middle East for Innovative Solutions. Engineering News Record, which is the most reputable US-based international platform for assessing and ranking consultants and contractors from around the world, has placed ZFP in the top 225 global ranking of international design consultants, four times in a row, with this year’s rank of 84th in the world. Plus, CEO Today Middle East and CEO Today Global magazines have both acknowledged the performance of the company under its current leadership. A keen focus on the sustainability-oriented design and construction methodologies that are in-built in ZFP’s developed solution have been recognised by the regional industry at the Construction Technology Festival 2022 in Dubai, where ZFP was nominated among the top five most sustainable organisations in the Middle East. And it was crowned Most Innovative Company in the region by the Fast Company Middle East. It will come as no surprise to learn, then, that Dr. Al Assaf has yet a further accolade to add to the trophy cabinet as he recently gained recognition in the CEO of the Year Awards and was named CEO of the Year, 2022 - Riyadh, Saudi Arabia. Understandably delighted, Dr. Al Assaf does not have long to celebrate his latest success as business must resume in order to keep up with the fast-paced and ever-evolving environment of the construction industry, for almost $1 trillion worth of development projects have commenced, or been announced, since the launch of the Saudi Arabia’s Vision 2030 agenda. This programme intends to wean the country off its oil-based economy and to align it towards service domains, with smart cities and economic zones that will have infrastructure for digital transformation of the incoming service and corporate sectors. The Vision 2030 Saudi Arabia has initiated a boom in the country’s construction industry, in terms of new fully sustainable cities being planned and designed to provide state-of-the-art giga projects in entertainment, recreation, and hospitality sectors. This boom is evidenced by the presence of a whole host of top-ranking international consultant and construction firms deployed in KSA with framework agreements. In this context, it is rational to believe that Saudi Arabia has enormous potential for the international construction market. Currently in the process of shifting from project-based digitalisation to complete digital transformation, ZFP is planning a test phase for the end of the first quarter of 2023. “ZFP is a firm believer in the ECG based functioning of the business,” finalises Dr. Al Assaf. “We were among the top five sustainable organisations of the Middle East, ranked by the Construction Technology Award 2022 in Dubai. This is due to our active participation in the sustainability-oriented projects of the Vision 2030.” Contact: Dr. Abdulaziz M. Al Assaf Company: Zuhair Fayez Partnership Consultants Web Address: