Issue 12 2022

Three-time Great British Entrepreneur of the Year winner, who successfully pitched on the BBC’s Dragons’ Den, has launched his fourth successful business venture. Matt Jones, who built and sold one of the UK’s top advertising agencies in October 2019 before launching a men’s skincare business and appearing on Dragons’ Den, is now enjoying success with a fourth company. Cardiff-based Rebel Lion Advertising which launched in 2022 has already surpassed the six- figure turnover mark and has an impressive client list of businesses across the UK. Rebel Lion was set up by Matt to be a disruptor to the traditional marketing agency. With their motto ‘designed to do things differently’, they flip the script by using innovative and creative methods to set brands apart from others in their sector. Rebel Lion use their three disciplines of Advertising, Growth, and Creative to get their clients results with significant impact. Rebel Lion have taken on several clients that are challenger brands to their industry or have a strong purpose and story. Clients Suppology, a nutrition company aimed at athletes that has set up the ‘Band of Brothers’ campaign to open up the dialogue around men’s suicide; Bettermen Coaching founder Dan Stanley who has published his book ‘Rethinking Masculinity’, enabling good men to lead better lives; and industry- challenger Mrs Buckét cleaning company. CEO of Rebel Lion Advertising Matt said: “The team at Rebel Lion Advertising are communication specialists that are obsessive about doing things differently. We only want to work with the most innovative, progressive brands that have the agility and foresight to try new ways of engaging audiences. Our success, I think, is down to this ethos. Our clients are open to trying new things, which is fantastic for our agency and their results.” Rachael Flanagan, CEO of Mrs Buckét said: “We wanted to focus on how Mrs Buckét is committed to changing the face, and practices, of commercial cleaning, so Rebel Lion Advertising’s ethos of being ‘designed to do things differently’ really sang to our intention. They have taken both us as abrand, andmyself, out of our comfort zones, encouragingly pushing us into uncharted territory. The result was a campaign to celebrate our launch as a national business as we push further into the UK, expanding our horizons and potential. Rebel Lion Advertising captured what our business is about.” Rebel Lion Advertising, which has recently opened an office in London has plans to further expand. Matt continues: “The future looks exciting for us. We are currently recruiting for content creators to service our growing client base and we are gaining notoriety for our campaigns, so I am looking forward to the next twelve months.” Notes to Editors Rebel Lion Advertising is headquartered in Cardiff. Matt Jones is CEO of Rebel Lion Advertising, a mental health advocate, featured on the BBC’s Dragons’ Den, and runs several businesses including MESOA Skincare. For more information, please visit or contact Charlie Grabham at Phrase Creative [email protected] / 0790 424 7411 Serial Entrepreneur and three- time Great British Entrepreneur of the Year launches fourth successful business. A report highlighting the benefits of embracing an older workforce has earned the support of equity release specialists Pure Retirement. The landmark report titled Unlocking the Value of an Ageing Workforce has been published by Brave Starts, a not-forprofit organisation which champions the over 50s. The report focuses on how organisations can better leverage, engage and support the opportunity provided by the ageing population. Pure Retirement are promoting awareness of the report amongst employers and the over 50s workforce. Rachel Pease, Head of Marketing at Pure Retirement says: “Brave Starts have created an invaluable research report on the ways that organisations can support their older workforce, and at Pure Retirement, we’re happy to help promote this to the wider market. We work closely with customers over the age of 50 and we have a good understanding of their financial needs. So, we’re keen to support other organisations who are making strides to improve the lives of our customer group.” Lucy Standing, founder of Brave Starts explains: “Our report highlights the benefits for organisations of embracing an older workforce, as well as the ways in which they can make a real difference in engaging and developing them in their ongoing careers.” She adds: “there is good news: most of what can be done to attract and retain workers over 50 is about being strategic – it’s not about spending lots of money. Words and actions can make a lot of difference and our report details some specific and constructive ideas about how to go about this.” “The report also focuses on the things we can all be doing in order to make a difference.” The key findings of the report Unlocking the Value of an Ageing Workforce are: • The biggest driver for people in their 50s is doing work which offers them a sense of purpose. The biggest barrier people face when planning for their working future is simply ‘not knowing what to do next.’ This factor alone was almost twice as significant as any other. • What the over 50s want most from organisations are chances to learn more about what opportunities are open to them next and have time to learn about them. This is best understood by encouraging career conversations. The need for flexible work will continue to rise as we age. • The majority of practical steps an organisation needs to take can be achieved with little or no cost. Organisations need to recognise the value of age and actively support the career planning process of employees as they get older. • With an ageing workforce the entry point into organisations needs to extend from being ‘graduate only’ to more career change schemes. • Ageism is widely felt as the second biggest barrier faced when trying to find work. Brave Starts offers basic membership for those in later life who would like ongoing career development support, as well as support for organisations who would like to develop their internal capabilities for supporting older workers.