CEO MONTHLY / ISSUE 10 2023 17 Mar23134 know that this takes time to provide the training needed before sending them to a job.” Naturally, one of the key pitfalls of being innovative is that most new employees will need to be trained in the techniques that have distinguished Rooter360 from its competitors. But the techniques utilised comprise just a small part of what has differentiated this company from a competitive landscape, as William goes on to discuss. “We primarily serve singlefamily homeowners and multifamily projects. Our distinctiveness lies in our end-to-end process, from when we answer the call, our branding, sales process, and installation. Additionally, we offer the strongest warranty in our market.” This customer-centred process helps ensure that Rooter360 sees a significant referral rate through positive word of mouth, as touched on early in the interview. William continues to talk about how he approaches management. “Running this type of company, I prioritise fairness and employee incentives. As the company wins, so do the employees, ensuring that employee success aligns with company achievements. Every team member plays a pivotal role for the entire process, from initial customer contact to job execution and logistics. I’m a conductor orchestrating an orchestra; I don’t play any specific instrument.” With this leadership style firmly in place, the future of Rooter360 looks towards expansion, with William hoping to enter promising new markets. Here, he concludes by describing those future plans in more detail. “My plan is to focus on market expansion as we currently cover all of the South Florida and Orlando areas. In 2024, our plan is to get to the Jacksonville and Tampa areas to be able to cover all of the state of Florida. When it comes to summarising my career so far, I’ve been fortunate with many mentors in my professional life. I’ve played important roles in companies that scaled from 5 million to 30 million and from 30 million to 50 million. This is the first time where I started from 0 and I feel confident to continue to grow.” All things considered, it’s easy to see how William has become a known and influential CEO, with a mission dedicated to providing client-centric services that are, from the outset, different from any other option on the market. With an approach defined by fairness and recognition, he drives his team towards greater success regardless of challenges and industry uncertainty. A well-deserved success by all regards, with a future that is as ambitious as it is achievable. If you need plumbing solutions, look no further than Rooter360. Contact Details Company: Rooter360 Name: William Gardner Email: [email protected] Web Address: rooter360.com Address: 11511 Interchange Circle South, Miramar, FL 33025 Telephone: 866-843-4738
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