CEO MONTHLY / ISSUE 10 2023 11 Mar22259 Aneliese Hirst: Most Influential CEO in Events Services Unite Marketing and Events is an award-winning event marketing, management, and talent agency committed to helping its clients generate revenue, expand their reach, and improve their brand image through impactful marketing campaigns and events. The company is headed by Founder and CEO Aneliese Hirst, who has been awarded Most Influential CEO 2023 - London (Events Services) in the Most Influential CEO Awards. After graduating from the University of Lincoln with a bachelor’s degree in management and advertising, Aneliese Hirst went on to work in various marketing roles at respected companies. For the majority of her career, she worked at the Financial Times, where she became Head of Marketing in 2017. With a strong background in leadership and experience managing large teams, Aneliese was inspired to start her own company in 2020. At the time, the events industry was in complete disarray thanks to the Covid-19 pandemic, so organisations were unable to commit to hiring full-time, permanent events teams. Aneliese identified a need for flexible support that covered events from start to finish, including planning, production, marketing, delivery, and everything in-between. She created Unite to fulfil this need, aiming to build a company that would set the gold standard across the corporate events space. Today, Unite’s expertise encompasses the management and marketing of live, virtual, and hybrid events, bringing brands and people together all over the world. Taking a flexible approach to events management, the company works in-house with a multitude of clients, providing them with as much help as their team needs. Alongside this, Unite has built a vast network of event industry contacts, through which it offers a recruitment service to clients looking to find their next freelance, temp, or permanent hire. Unite’s clients include industry-leading publishers who are renowned for orchestrating exceptional events, including distinguished names like The Economist Group, The New Statesman, and Haymarket. As well as this, the company has collaborated with notable entities such as Channel 4, TNW, and Wall Street Docs. When Aneliese set up Unite in 2020, she had no idea that the business would grow at the rate that it has. In its first year, the company worked with 12 clients across 54 global events, hiring two full-time staff members and 12 contractors to support its operations. In its second year, it welcomed five new team members, won a New Business of the Year Award, and worked on 27 events, which were attended by over 10,000 delegates both virtually and globally across London, New York, Miami, Amsterdam, Germany, and Detroit. As the CEO of a successful emerging company, Aneliese’s leadership philosophy revolves around leading by example; she strives to take a frontand-centre role in order to establish the benchmark of excellence. She comments, “I collaborate closely with my teams, nurturing their competencies and proficiencies. A deliberate facet of my approach involves intentionally welcoming individuals with diverse skill sets into our fold. This deliberate diversity not only enriches our collective knowledge but also fosters an environment of continual mutual learning.” Having founded Unite only three years ago, Aneliese is proud that the company has received a multitude of positive feedback from the clients it has served so far. For example, Jason Hesse, Head of Corporate Brand at Channel 4, comments, “It was a pleasure to work with Unite. Aneliese and her team did outstanding work for Channel 4, helping us to deliver industry-leading events that reached wide stakeholder audiences. The team was quick to learn our processes, to tackle any issues that arose, and to work independently. Unite gets things done. Thank you!” In light of this glowing praise, it is no surprise that Aneliese Hirst has been named Most Influential CEO 2023 - London (Events Services) in the Most Influential CEO Awards 2023. In the coming year, Unite aims to maintain its commitment to outstanding execution as it continues to navigate the expansion of its operations. The company has established an effective vision of the ideal event over time, but it is eager to embrace fresh perspectives and explore innovative approaches in the future. There is boundless potential for Aneliese and her team to learn and grow, so continuous improvement remains a priority for them moving forward. Contact: Aneliese Hirst Company: unite Marketing and Events Web Address: unitemarketingandevents.co.uk Aug23158
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