CEO Monthly Issue 10 2018

CEO MONTHLY / ISSUE 10 2018 23 The Recognised Expert in Digital Marketing actually convert better than an expensive ad campaign. Today’s consumers consume content via mobile and social channels, and authenticity is much more important than branded messaging.” Indeed, according to Andrew: “63% of consumers would buy from a company they consider to be authentic over and above its competitors, and 43% of millennials rank authenticity above the content itself when consuming news.” By all regards, this is a trend that looks set to continue as we move forward into the next decade and beyond, as consumers become more aware of the ways that they are being targeted by companies. Every day, consumers are bombarded with a blanket of noise from targeted advertisements looking to catch their eye, as Andrew explains: “Millennials have become experts at tuning out marketing messages.” Ultimately, choosing what to say has become more important than how you say it. Andrew continues, explaining how he aims to bring about a renaissance in the global marketing industry. “At the UGC Factory we offer a wide range of services that can be tailored to meet individual brand requirements. These cover everything from simple consultancy and advice, to planning and strategy, full campaign management and reporting, right down to personalised corporate training. As experts in user generated content, we have the knowledge and experience to help leverage advocates so that they create a brand story in a more authentic manner to gain trust with future consumers.” “The UGC Factory has enabled brands and organisations to reduce their yearly content creation spend across both digital and traditional marketing channels via user rights strategies.” Naturally, the conversation soon turns to the legal requirements of using UGC to generate brand buzz. “The caution is wise, especially with today’s increased focus on the ways brands interact with their audiences online. UGC Factory has helped brands request permission to use the content their customers posted on Twitter, Instagram, and YouTube throughout their marketing. Now, we’re excited to announce that we can offer rights management over twenty-five social networks.” At the end of the day, UGC Factory’s work speaks for itself. As drivers of engagement, few companies can boast the clientele that Andrew has worked with. From Bloomingdales and Harvey Nichols to Atlantis The Palm and One&Only, businesses are recognising that Andrew’s methods work, and more importantly, represents the very future of the industry. For his unmistakable expertise in the marketing sector, and his efforts to rebuild the industry from the ground up, Andrew was recognised as the Digital Marketing CEO of the Year, a title for which he is almost uniquely qualified for. Contact: Andrew Burgess Company: UGC Factory Address: Dubai, United Arab Emirates Website: www.ugcfactory.com Telephone: +971 (0) 557508350