CEO MONTHLY / ISSUE 1 2024 22 s CEO and Founder, Brent Brewer is responsible for the generation of big-picture strategies and fostering vital partnerships with key players in the market, while simultaneously executing said strategies, optimizing processes, and leading his team to deliver on the measurable results that are expected. Brent describes his ethos in more detail: “I aim to foster a culture open to change and vulnerability, driving the agency and its customers towards shared success.” Leading from the front, Brent proudly undertakes an array of responsibilities, such as strategic visioning, operational execution, business development, leadership and culture, and performance management. From this array of experience has grown a series of core values that Brent sticks by in order to promote success. These values consist of following the golden rule (treating others as you wish to be treated), going with what works, assuming that others may know more than you, thinking slow, and finishing what you start. With these values to boot, it is the aim of Essential™ Digital Agency to serve 500 organizations in its native New Brunswick, making it the region’s leading digital marketing agency. It is a combination of these values which have shaped the company’s culture and effectiveness, but the most important rule for Brent is the golden rule, since without healthy and respectful relationships, “results” don’t matter. Over the years, Brent has noticed that his leadership style has evolved somewhat, shifting from a very top-down and controlled approach to one that today favours humility and collaboration. As he explains, “through personal reflection, mentorship, and spiritual guidance I’ve come to appreciate the power of servant leadership and the importance of fostering a supportive and empowering environment.” Thanks to this approach, Brent has witnessed higher retention rates and a more collaborative culture, with good ideas stemming from those at any level of the business. When it comes to the competition, Essential™ Digital Agency is in possession of a series of key methods to differentiate itself from competitors, with these including a region-specific web strategy, a resultsdriven approach, outstanding customer service, proven systems for scaling, and finally, the company’s proven TideTurner™ process, which guides clients in identifying the root of their problems. Furthermore, the Scaling Organizations Across New Brunswick Essential™ Digital Agency is a business that offers website design, strategy, and marketing services to organizations across New Brunswick, enabling them to grab more leads, increase revenue, and scale. Web Design Company CEO of the Year 2023 - New Brunswick awardee, Brent Brewer, heads up this operation, helping customers achieve their goals through expert web design and support, digital marketing, and collaboration tool solutions. The company’s area of specialty is small- to mediumsized businesses that are growth-oriented, are adaptable to change, demonstrate vulnerability, and ready to scale. ace up the company’s sleeve is its staff, who are wholeheartedly committed to aiding the business in achieving its vision, providing vital contributions that resonate with needs, and contributing to the dynamic and positive working environment. With an incredibly successful ongoing tenure as founder and CEO that has lasted more than 15 years, Brent believes his role has been shaped by a number of challenges. Chief among these is navigating old outlooks still somewhat prevalent in the province revolving around survival, grinding, and doing it yourself. Helping key players in organizations become non-attached to their organizations frees them to embrace modern marketing strategies and tactics. The string of ever-changing laws and regulations has too posed a challenge, but these have brought about an equal number of opportunities, having served as a catalyst for talent acquisition and enabling Brent to hone his skills as a truly impactful leader. Looking ahead to the coming year, 2024 is set to see an emphasis placed on automation, which, as Brent describes, will “foster a more dynamic, responsive, and efficient service model that benefits both our agency and the organizations we serve.” Regarding his own career, Brent Brewer’s commitment to ongoing development is clearly apparent, and he aims to continue to strategically grow the business while concurrently investing in his own personal brand and maintaining a crucial work-life balance. Finally, Brent believes it to be of paramount importance to, “enhance my effectiveness in guiding the agency’s culture and processes, ensuring continued leadership in the dynamic digital marketing landscape.” A Contact: Brent Brewer Company: Essential™ Digital Agency Web Address: https://essentialagency.ca/
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