CEO MONTHLY / Global CEO Excellence Awards 2025 14 Elevator Supply & Installation CEO of the Year 2025: Jorge Manuel Ramos & Business Leadership & Dedication Excellence Award 2025 itsubishi Elevators is a frontrunner in the manufacturing, installation, maintenance, repairs, and modernisation of elevators and escalators, supplying and maintaining these products across a variety of projects. It serves an expansive client base spanning numerous sectors, including residential buildings and houses; hospitality, such as hotels; commercial, via offices, warehouses, and industrial buildings; hospitals; and infrastructure, such as railways, airports, and metros. Across these varying fields, Mitsubishi Elevators’ goal is the same – establishing itself as a global leader in service quality, in all industries. This mission is overseen by CEO and Board Member Jorge Mauel Ramos, an executive leader with experience in managing international operations, leading large teams, and steering complex operations. Jorge started his career in the elevator industry rather young, as a Project Design Engineer at Siemens in Portugal. Over the years, he has navigated several positions in several companies, transitioning from technician to take on managerial positions across Latin America, the United States, Europe, Africa, the Middle East, and CIS countries. In 2022, Jorge took on the challenge of becoming CEO of AG MELCO – the biggest operation of Mitsubishi Elevators outside of Japan. This was an amazing opportunity for Jorge, allowing him to work alongside a team brimming with potential. Here, he works with a mixed A global market leader, Mitsubishi Elevators is the Middle East’s number one company in the elevators and escalators industry – by volume and quality of service. The company is helmed by Jorge Manuel Ramos, a visionary CEO and Board Member boasting a proven track record in driving business growth, operational excellence, and customer satisfaction. We caught up with Jorge below to learn more, in the wake of his recent achievement in the Global CEO Excellence Awards 2025. M team of seasoned experts and young motivated colleagues, all striving to create a better future. He told us: “I strongly believe that your career is like a marathon, where you have to do the right things in the present so that your future will be brilliant. This is always my advice to the young talents I have the pleasure to work with every day.” Jorge considers himself to be an inclusive leader, one who takes a pragmatic approach to his business. He strives to simplify the process by dividing complex operations into multiple parts that can be solved one by one. This approach underscores Jorge’s entire leadership ethos: working together to achieve a common goal. He doesn’t believe in giving orders from the top, but in working closely with his team to ensure that they feel a part of the solution, empowered to support one another, learn from each other, and lead the company toward success. “Contrary to what a lot of leaders think, I strongly believe that if you want to build a brilliant team with the selfconfidence to win consistently, then failure is an option,” he added. “If you do not fail you will never improve, and I apply this to my team every day. The only way to improve ourselves is taking risks to improve the business, because if we do not take action then we will never know how we can do better – just stagnate.” This philosophy proved essential to Jorge as he embarked on his journey as CEO of Mitsubishi Elevators in the Middle East. In taking on this role, he was provided with great opportunity: the trust placed in the skills of Jorge and his team allowed them to develop the business with a hands-on approach. At first, there was some hesitation about transforming how Jorge’s team approached the maintenance business. But after the team demonstrated their ability to deliver top-tier maintenance services for any elevator brand, the company’s Japanese headquarters saw more than 15% year-on-year portfolio growth – over half of which came from maintaining non-Mitsubishi brands. This development was a great source of pride for Jorge – not only did the team gain support from headquarters to continue this business transformation, but the Middle East operations now stand as the global training centre for the maintenance of non-Mitsubishi elevator brands. This achievement was made possible entirely by the dedication of the Middle East branch’s management team, as well as its technicians and technical staff. This business approach has continued to yield benefits, thanks to the freedom it now provides the team to find innovative solutions, strengthen customer relationships, and adapt to evolving needs. Today, AG MELCO stands as a market leader, growing at a remarkable rate of more than 15% year-over-year in revenue. Jorge is sure to take advantage of the region’s economic landscape, wherein the quantity of new projects is growing day by day – with the market’s decision-makers moving in complete alignment with the company’s vision of quality, safety, and products fit for the future. The team continually stays ahead of market developments thanks to its open-minded attitude towards education – learning from customers, colleagues, and competitors to remain on top of the game. At present, the elevator and escalator industry is enjoying the growth of urbanisation as the region’s population continues to move to big cities. To cater to the rising need for accommodation and amenities, cities must embrace vertical growth – a development that will cause the demand for elevators and escalators to soar. Alongside this advancement, Jorge understands that AG MELCO must pay close attention to the impacts that emerging automatization and digitalisation initiatives will have on the industry, such as artificial intelligence and new technologies. These developments promise to be a gamechanger for the industry, particularly within the field of maintenance. Some of the emerging technologies promise to transform maintenance visits, wherein a portion of visits will be performed off-site, leading to more efficiency for elevator companies due to the mitigation of physical visits. This, however, also poses the risk of depersonalising services, AG MELCO LLC
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