CEO MONTHLY / Global CEO Excellence Awards 2022 11 within Bennelong Funds Management, is empathy. This empathy is the building block to all of its actions, and something that allows his staff to be bold, brave, and pro-active, as all their tasks are undertaken with a true heart behind it, selling clients the investments they think will genuinely be beneficial for them. This means that this company’s reputation – as well as customer service as investment potential – is also one that rejects upselling. It will only ever suggest something when that suggestion has been tailored to fit the client in question; instead of trying to be everything to everyone everywhere, it simply presents its options and then opens the floor to the client to make a choice, respecting their decision should they choose to go elsewhere. However, much of the time, a client’s decision is a no-brainer, and they stick with Bennelong Funds Management, going on to benefit hugely from it. Sitting at a critical crossroads for the industry, low interest rates and inflation for the past 12 years have meant for an interesting crucible of trepidation about an uncertain future. The forecasts are getting harder to predict, and the timescales of these predictions being valid becoming even shorter, but with new advisers entering the field and new innovations being brought in, there are significant elements at play that will still mean lucrative investments can go ahead. Leading in an information focused, understanding, and person-centric manner, Craig looks forward to leading his company and clients into the post-pandemic future in a manner that champions the connections he has forged between them all. Company: Bennelong Funds Management Contact: Craig Bingham Website: bennelongfunds.com
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