CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2017 27 , A unique agency, The Cult is comprised entirely of former, national journalists who know the industry inside-out and have transformed the tedious era of press-release marketing into an exciting and imaginative process. Charli discusses what makes the company stand out from other PR agencies, and how the firm works with its diverse range of clients. “Unlike many PRs, here at the Cult our specialist team can write editorial in a wide range of house styles, thus helping the rapidly dwindling staff on print and digital titles and ensuring that often, our own copy runs, using the tone and angle we require and including all plugs. “Dealing with a wide variety of contacts, our clients complement and strengthen each other’s campaigns and broaden our opportunities. It also means that we approach each client in a more creative and open-minded manner. Also, we ensure that the clients we represent are varied, so are not in competition with each other when it comes to PR opportunities.” When undertaking a new client, it is important to make a good first impression and ensure that the client’s requirements are achievable, on both sides. Charli explains that the objectives of the project are outlined at the start of the campaign. The Lutheran Immigration & Refugee Service supports a wide range of service users from its based in Baltimore, Maryland. We profile this vital organisation and explore how it works to support a wide range people. Best Immigration Support CEO 2017 – Maryland & Refugee Service Provider of the Year - Maryland Founded in 1939, Lutheran Immigration and Refugee Service is the second largest refugee resettlement agency in the United States. It is nationally recognized for its leadership advocating with refugees, asylum seekers, unaccompanied children, immigrants in detention, families fractured by migration and other vulnerable populations. Through more than 75 years of service and advocacy, the organisation has helped over 500,000 migrants and refugees rebuild their lives in America. Refugees and migrants play an important role in the U.S. workforce. The Lutheran Immigration & Refugee Service’s innovative national employment initiative Higher helps employers fill critical positions. They enroll their children in school. They learn the local transit system. They sign up for English or computer classes, and they are eager to find employment to be able to provide for themselves and their families. As they work their way to self-sufficiency, refugees prove to be some of the most dependable, hardworking and committed members of our communities, congregations and workplaces. This dedicated organisation helps people seeking safety from persecution in their home countries and reunite families torn apart by conflict. Through its work the Lutheran Immigration & Refugee Service resettle refugees, protect vulnerable children who arrive alone in the United States and advocate for compassion and justice for all migrants. As one of the nation’s leading refugee resettlement organizations, the organisation draws upon decades of service expertise to inform our advocacy on behalf of people fleeing war and persecution. Overall, Lutheran Immigration and Refugee Service is a champion for all uprooted people, and will continue to work closely with them to ensure that they continue to receive the support they need. Company: Lutheran Immigration & Refugee Service Contact: Miji Bell Contact Email:
[email protected] Address: 700 Light Street, Baltimore, Maryland, 21230, USA Phone: 001 410-230-2841 Website: lirs.org The Cult is amulti-award-winning PR agency created by a teamof former national newspaper andmagazine journalists. We invited Charli Morgan to tell us a bit more about the agency and what are the reasons behind its achievements. Best Public Relations Business Leader 2017 – London “To ensure we always meet their needs, when we take on a new client we make sure that clear objectives are defined at the start of the campaign, with targets and a comprehensive strategy. It is also important that we have all necessary assets as well as enough of the client’s time for interviews and to give the green light to opportunities, so they are not lost.” Regarding the future aspirations of herself and the firm, Charli is optimistic of a bright future ahead. “Recently we have set up a sister agency to The Cult, called The Creationists, to provide social media management and content creation. We intend to grow this alongside The Cult over the coming years and increase its staff. “Overall, I’m proud to be a director of The Cult, The Creationists and virtual reality company Cultural Reality, and I’d like to continue broadening our story-telling tools, growing our teams and securing even bigger and more ambitious clients to shout about.” Company: The Cult PR Contact: Charli Morgan Contact Address:
[email protected] Address: 82 Southwark Bridge Road, London, SE1 0AS, UK Phone: 0207 260 0063 Website: www.thecultpr.co.uk