Global CEO Excellence 2017

CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2017 17 , Advancells is a research oriented company focused on the use of regenerative medicine for therapeutic purposes. We invited CEO Vipul Jain to share the secrets behind the firm’s phenomenal success and the role he has played in achieving it. Medical Research CEO of the Year 2017 & Best Stem Cell Technology R&D Company - India Advancells are passionate about the almost unlimited potential of human stem cells in repairing, regenerating and rejuvenating the human body, helping to rid it of any kind of disease or trauma without the need of surgery or medication. Stem Cells have the potential to treat the body naturally and as such, Advancells are focused on bringing this science to the masses across the world. Vipul, who founded the firm three years ago, outlines his background and how he draws on this to achieve success for his business. “Personally, I have extensive experience in health care marketing. I co-founded one of world’s first and largest medical tourism companies in 2005. Being associated with healthcare I started to read and understand about stem cells and saw it as the future of modern medicine. Rarely there comes a time in a man’s life when he is able to see and predict the future and I believe that time came for me when I understood the potential of stem cells. I decided to go head on into the field and founded Advancells. I have been the founder CEO for 3 years now and believe that our journey has just started. “Overall, I see myself as a guardian of the company but try to keep myself out of the day to day working of the company. I believe in empowering the employees and then letting them take their own decisions. I believe in setting up targets and goals with consultation of the employees, and then not to meddle in their working. I am extremely approachable and welcome employees to discuss problems and issues of any nature freely with me but I do not like to be a police man who would stand on their heads to see how they are working. I believe only a liberated mind can think of the best way to move forward and extreme and consistent supervision will only create robots and not visionaries.” Vipul is keen to outline the firm’s work and how it is dedicated to providing the very highest standards of support to those it supports. “At Advancells, our business modal is both B2B and B2C. Ideally speaking we are a B2B business as we only prepare cells that are used for therapies by our partner hospitals and doctors, but since this is such a new and niche area, we get a lot of direct patient requests on a daily basis from people who are seeking help. Thus, our marketing currently involves both B2B modal where we reach out to doctors and hospitals and train and educate them and also B2C modal where we do digital marketing to spread the message. Social media is one of our top marketing tools. We utilize the reach of social channels effectively to reach out to more and more consumers and give them education about existence of options in situations where it seems that there is no alternative left. “Transparency is the key for us as an organization. Whenever we take a new patient, we are brutally transparent and honest with them to an extent that many times the patients start to rethink their decision. Very early on in our journey we decided that we will not give out false hope to any one considering our therapy. We will be upfront and honest with them and let them make an informed decision. We stick by this rule and that is why we do not have any unsatisfied patient in past 3 years. We make sure that the patient gets correct and documented information both before the procedure and after the procedure and we make sure that we deliver on what we have promised. There is no grey area in medicine and thus pre procedure counselling has