CEO MONTHLY / FEMALE CEO OF THE YEAR AWARDS 2025 5 accompanies innovation”, she told us. “Yet intuition, tact, and emotional intelligence – areas where women often excel – are equally crucial in turning that vision into a reality. In the creative industries, the dynamic is different. Talents think, feel, and act in unique ways, which makes leadership more complex and more human. That’s where the strength of a female leader truly shines – empathy, emotional intelligence, and the ability to translate these into strategy.” Leveraging all of this to a create of community of women and girls as well as men and boys who both believe in themselves and can grow in the welcoming, nurturing environment she has built is Victoria’s greatest achievement – as it marks her having taken the two seemingly opposite worlds of corporate management and dance and brought them together to create an organisation built on the cornerstones of artistry, strategic thinking, creative freedom, and operational sustainability. This leads to hundreds of students visiting each year. “Surviving in business is difficult, surviving in art is extraordinary.” Many of these students have since become professional dancers, teachers, and even the owners of their own studios, and watching them carry the spirit and guiding philosophy of VS DANCE into their own journeys is something Victoria will never tire of. More than being a testament to her success as both a teacher and an entrepreneur, the triumphs of those whom Victoria has coached proves that when a business is driven by vision, meaning, and humanity, the results go far beyond financial growth – they transform lives. It is no surprise then that one of Victoria’s guiding principles is the belief that success only matters when it is shared. VS DANCE embodies this in a number of ways, such as running a mentorship programme from within the studio that helps young performing arts teachers to not only hone their professional skills but also to inspire others. Underpinning this is a focus on business models, creative strategies, and leadership tools, areas that will serve students well beyond the studio and help them grow into well-rounded entrepreneurs. Alongside this, Victoria is also proud to support both children and young people from underprivileged backgrounds across Bulgaria through her VS Academy Scholarship Program, an intensive, one-year course designed to lay the groundwork for their future. The aim here, as well as through the mentorbased initiative above, is to give back – with opportunity and education not only serving people well in the present but also way into the future. Talking of the future, Victoria is excited to announce that VS DANCE is set to undergo an exciting digital transformation over the coming months, marked by the ongoing development of the VS DANCE online platform. When this space launches, it will allow people from all over the world to train with Victoria and her dance groups online, experiencing the unique philosophy of the studio from wherever they are in the world. This is taking place alongside the expansion of its studio network, opening space for more opportunities. As for her own career, Victoria remains as dedicated as ever to VS DANCE StudioS and the other divisions under the umbrella of VS DANCE BG Ltd. and is aiming to continue to evolve both the organisation itself and the lives of those it touches as we move into 2026 and beyond. Victoria is particularly interested in the rise of AI, especially how this technology can be integrated into the unique ‘creativecorporate’ ecosystem the company has built and further its aims of education, creativity, and having a positive impact on lives. Finally, reflecting on her recognition as the Performing Arts CEO of the Year 2025 (Bulgaria) – presented to Victoria for her dedication to dance education and the creative industries more broadly – this CEO commented: “I’d like to remind everyone that business is not only about numbers, it’s about people. Any company that places the human being at the centre of its philosophy is destined to succeed. Real success isn’t about the short-term gains, but about sustainable growth and the human impact we create along the way.” More about VS Dance Studio, VS Dance BG Ltd., and the leadership-through-art approach behind them can be found by visiting the web address using the link below. Contact: Victoria Dimitrova Company: VS Dance BG Ltd. Web Address: https://vs.dance/
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