CEO MONTHLY / FEMALE CEO OF THE YEAR AWARDS 2025 17 Business & Digital Transformation Consultancy CEO of the Year 2025: Sarah-Mae Amde More than two decades of experience in the realm of executive advisory, strategic execution, and transformation leadership guide Sarah-Mae, who leverages her unique skills in this space to help her clients grow and modernise their operations, all whilst aligning their teams with the drivers behind profitability and long-term value. Sarah-Mae, together with her team, helps leaders and their organisations to make these changes, blending strategy, execution, scaling, and sustainability to support them in traversing their environments with precision. In her position as both the founder and CEO of this operation, Sarah-Mae’s leadership approach remains hands-on, and she has a track record for delivering strategies which are not only well designed but also thoughtfully delivered. The strengths of such an approach have seen this CEO lend her consultancy services to brands across Canada, the United States, and Australia, with some of the names she and the team at Paragon have worked with over the years including Domino’s, EY, and Calgary Zoo, to name just a few of their clients. Those who work with Paragon do so because they are after more than just a surfacelevel strategy; they require a trusted partner capable of bringing structure, clarity, and robust execution support across the most critical initiatives. Whatever this entails – be it a high-impact business plan, driving a major transformation, or preparing the team for their next steps – the approach favoured by the firm revolves around aligning vision with results. The full suite of services it delivers reflects this and is grounded in measurable outcomes. Diving deeper into these offerings, Paragon’s work spans scalability across the public and private sectors, taking the form of everything from enterprise consulting – large-scale transformations, major programmes, and cross-functional alignment – through to support from the government/public sector and even advisory for small/ medium businesses as they streamline operations and scale sustainably. Similar services are delivered in the realm of leadership, this through its proprietary transformation framework: ViV by Paragon. ViV is unique in that it unlocks both growth and leadership potential through two tailored paths: Executive Coaching for Leadership Mastery and Entrepreneurial Coaching for Business Growth. The mix of big-firm standards and boutique-level care that defines this leader-centric framework is something that can be seen further through a book Sarah-Mae recently co-wrote alongside legendary business strategist Brian Tracy. This collaboration not only reflects Paragon’s resultsdriven approach, it has also Sarah-Mae’s career. Sarah-Mae has always been committed to enabling ambitious leaders to adapt, adopt, implement, and scale what matters most to them – whether this is revenue, operational capacity, the performance of their teams, or the impact their work has on the social sphere – but having recently crossed the threshold from CEO to CEO/author/ keynote speaker, Sarah-Mae’s ability to drive demonstrable results across this space has increased ten-fold. This is reflected through her being bestowed with a number of impressive accolades. From being recognised amongst the Top 5 Female Founders of 2025 to be celebrated in our Female CEO of the Year Awards on consecutive occasions, Sarah-Mae’s titles speak volumes about both the strengths of her leadership of Paragon and its team and the positive impact she has in the fortunes of her clients. However, this CEO is not one to simply rest on her laurels, and the next steps for her and Paragon are set to see them continue to spark lasting and sustainable success through the power of collaboration and alignment. Thus, in recognising SarahMae Amde with another award in this programme, we are not simply recognising what has come before – which has already been well documented – but also what is yet to come in the career of CEO and a change-initiator who is only just beginning. More on her unique tactics can be found by following the link below to the Paragon Digital Consulting website, where the aforementioned bestselling book co-authored with Brian Tracy, ‘Cracking the Business Mastery Code’, can also be purchased. “Whether you’re a PE firm looking to optimise your M&A and PMI activity, a multinational enterprise looking for operational excellence, or a small business seeking immediate impact, Paragon is your partner in building the future you deserve.” Contact: Sarah-Mae Amde Company: Paragon Digital Consulting Web Address: https://www. paragondigitalconsulting.com Turning strategy into growth, complexity into clarity, and vision into victory, Paragon Digital Consulting has made a name for itself as a leading consulting and advisory firm since opening its doors in April 2005. Spearheading this pioneering operation since day one, Founder and CEO Sarah-Mae Amde has been the catalyst behind the firm’s success at every turn, resulting in her recognition as the Business & Digital Transformation Consultancy CEO of the Year 2025 in this programme. On the back of this, we take a closer look at Paragon and Sarah-Mae’s interwoven journeys.
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