CEO MONTHLY / FEMALE CEO OF THE YEAR AWARDS 2025 15 Adverting CEO of the Year 2025 (Maine): Elizabeth Sutherland A partner who not only recognises a brand’s roots but also its potential, Sutherland Weston is a fullservice marketing agency rooted in Maine and driven by results. At the helm of this operation is President & CEO Elizabeth Sutherland, an experienced marketing and advertising professional and a talented entrepreneur. On the back of her recognition as the Advertising CEO of the Year 2025 (Maine) in this programme, we take a closer look at Elizabeth’s career and work, and how this success translates over to Sutherland Weston more broadly. “In Maine. From Maine. For Maine.” The ‘Sutherland’ of Sutherland Weston, Elizabeth Sutherland has enjoyed a diverse career spanning complex PR and marketing roles for the likes of the United States Senate, the American Red Cross, and the company now known as Northern Light Health. From this base, Elizabeth has helped to grow the agency into a problem-solving specialist helping businesses across Maine to make more money, making it the go-to provider for those looking to expand within, go beyond, or enter into the state. Having carried out this duty with a prolific distinction since 2005, Sutherland Weston has today blossomed into a team comprising smart, motivated, and dedicated creative professionals aligned under the aim of nurturing growth for their clients. From their home in an old house on the hill in Bangor – Maine’s ‘Queen City’ – Elizabeth and her team carry out their work according to a set of core values: respect, responsiveness, and community. These are explored through a practical, tactical, and results-driven mindset. Regardless of a business’ size, Sutherland Weston specialises in developing solutions to those problems impacting their ability to grow. This includes boosting revenue, finding customers, recruiting employees, finding suppliers, nurturing leads, increasing repeat business, and helping the personal stories of brands to be heard. The agency will leverage all of the means at its disposal to achieve this, and whether it is what it knows, who it knows, or what it can work tirelessly to know soon enough, its approach is defined by rigour. As for what this looks like for the client, the services delivered by Sutherland Weston take the form of everything from digital marketing and paid search through to web design and video production, as well as a host of tailored advertising, branding, and content solutions. Underpinning every one of these services is the 20 years of first-hand experience the agency has partnering with Maine companies and making their goals achievable. The unwavering focus the agency has on Maine is seen further through the Maine Insights Lab, which is the place where its decades of marketing experience, audience data, and sharp brand strategy come together to help organisations from across the state to understand how people in Maine think, act, and decide. Stemming from Sutherland Weston’s ongoing research and state-wide client work, the Lab exists to give businesses and community leaders in Maine something rare: clarity about their audiences. Elizabeth’s aforementioned status as a leading Maine entrepreneur drives this initiative, with this CEO understanding the challenges that many businesses across the region face. Her deep knowledge of this even resulted in a personal pledge to grow its economy wherever she can, and her commitment to this is reflected in the numerous awards she has won, including the Bangor Region Chamber’s Norbert X Dowd Award. Elizabeth received this honour in 2023 for her services to the community, and it remains a great source of pride. Similarly, as an Accredited in Public Relations (APR) professional, Elizabeth is the perfect person to oversee both the development and execution of the effective, revenuegenerating campaigns spearheaded by Sutherland Wesotn, campaigns which are renowned for their prepared and persuasive nature. Beyond excelling in all areas of brand/campaign strategy development, Elizabeth is also skilled in budgeting, research, and measurement, working with her expert team to squeeze demonstrable results out of every dollar. Ultimately, with Elizbeth at the helm, Sutherland Weston has established itself as Maine’s foremost authority in the realm of advertising and marketing, deploying its unique blend of creativity, experience, and a proven strategic framework to nurture success for its clients’ brands at every turn. More information on how the agency drives this growth for companies of all shapes and sizes can be found at the link below, where the impact of Adverting CEO of the Year 2025 (Maine) is built into the very fabric of this acclaimed agency. Contact: Elizabeth Sutherland Company: Sutherland Weston Web Address: https:// sutherlandweston.com/
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