CEO MONTHLY / Female CEO of the Year Awards 2023 16 Poverty Prevention CEO of the Year 2023 (UK): Manal Adam Established in 1995, Bright Future Development Organisation (BFDO) is a non-profit organisation focused on empowering young people by equipping them with the skills and knowledge they need to excel in various fields. At the helm of the company is CEO Manal Adam, an experienced public health professional who is committed to ending all forms of poverty through education. Here, we explore her career, accomplishments, and goals in the wake of her success in the Female CEO of the Year Awards 2023. ore than two decades ago, BFDO was established by a group of community members who were inspired to respond to the significant need for a local organisation dedicated to helping homeless individuals. They envisioned a world where every person has access to the resources that they need to live a healthy, happy, and fulfilling life, no matter who they are or where they come from. Over the years, BFDO has grown into a thriving non-profit organisation that serves hundreds of individuals every year. Through volunteerism, the company strives to end poverty, empower the world’s youth, promote quality education, and address climate change. To accomplish these goals, BFDO works with a wide range of clients who share its commitment to nurturing the potential of young individuals. This includes schools, universities, community centres, community-based organisations (CBOs), and other organisations. BFDO also partners with a variety of local organisations, from food banks to healthcare providers, aiming to extend its reach and impact in the community. In May 2023, Manal Adams joined BFDO as CEO. Prior to this, she held various leadership roles in the public health sector, working to improve the health of the global population through prevention, protection, and promotion. She has also held positions in several governmental and non-governmental organisations, including a number of international NGOs. Throughout her career, she has gained valuable experience developing programmes for public health training, health and wellbeing awareness, and youth empowerment. Manal feels that her professional experience has provided her with valuable insights and perspectives, shaping the approach she takes to her current role as CEO of BFDO. Today, she leads a team of dedicated professionals, from case managers to outreach workers, who are passionate about making a difference in the lives of those they serve. Manal is proud of her team and appreciates the boundless effort they put into their work, contributing towards the creation of a bright future for the next generation. Like most women in the corporate world, Manal has faced several challenges and biases. However, by persevering, developing her skills, and leveraging a strong support network, she has worked hard to overcome them. “The advice I would give to other women looking to succeed in this industry is to believe in your abilities, seek out mentors, and actively participate in networking and professional development opportunities,” Manal shares. “Attributes such as flexibility, determination, and effective communication are vital to reaching the top of any company within the sector.” As a result of her outstanding leadership of the BFDO team and her commitment to the work she does, Manal Adam has been named Poverty Nov23367 M Prevention CEO of the Year, UK, in the Female CEO of the Year Awards 2023. In the years to come, Bright Future Development Organisation (BFDO) has many exciting projects lined up. For example, the company is working to expand its reach by launching online platforms and establishing partnerships with international organisations like UNESCO. It also plans to collaborate with local communities to establish vocational training centres for people in need, equipping them with in-demand skills that will help them succeed in emerging industries. Regarding her career goals as an individual, Manal hopes to offer young people, particularly young girls, opportunities for both leadership and professional development, empowering them to reach their potential. She also strives to enhance her ability to provide them with valuable assistance and support. She adds, “To achieve these goals, I am committed to engaging in ongoing learning, staying informed about industry trends, and actively seeking out opportunities to apply my knowledge and skills.” Contact: Manal Adam Company: Bright Future Development Organisation (BFDO) Web Address: www. brightfuturedevelopment.org
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