CEO MONTHLY / FEBRUARY 2026 9 Spain’s Leading Digital Advertising Network Programmatic advertising is bigger than ever with this automated method of buying and selling advertising inventory based on data-driven technology helping to streamline the process and boost the efficiency of advertising campaigns. Since taking over TwinRed, which is today a leading service provider in the realm of digital advertising, in late 2019, CEO Peter Rabenseifner has turned the company’s fortunes around making him a fitting recipient of the title of Most Influential CEO 2026 – Programmatic Advertising (Spain). We caught up with Peter for more on the back of his win. From display ads and banner ads to video ads and popunders, TwinRed covers all of the bases for those seeking openRTB and self-service ad capabilities, with its team having developed a platform that offers full access to a market complete with a suite of advanced features. Using this system, advertisers bid on online advertising spaces in real-time auction style. This empowers publishers to monetise their traffic safely and effectively, highlighting this as a comprehensive, multi-platform solution befitting an advertising pioneer. Leading the charge in the ever-changing world of digital advertising, TwinRed has been around since 2007 under different brands, but it really started to hit its stride just over six years ago, when Peter became its CEO. Setting up shop in Barcelona (TwinRed already had offices in Los Angeles and Luxembourg), Peter was originally part of a team of two in Spain, joined only by Anna Blaivas, its sales VP. Together, they set about turning the company – which at this point was nearing critical condition – around. With the support of the company group, Byborg Enterprises, behind them, Peter and Anna reshaped the entire team and operations, later looked to create the existing technology and the current ad network that was at the heart of the company, before rebuilding the foundations to one day take TwinRed to the heights of the leading industry networks. Having built the right team and secured the right tools and technology in the years since, TwinRed began building a large and diverse client base which ultimately accounts for an attractive market place of online advertising. Today, TwinRed boasts two floors in a beautiful office space in the heart of Barcelona, where around 35 of the brightest individuals in the industry come together to drive meaningful results in the digital advertising sphere. As the CEO of this operation, Peter sees his role as being to delegate, finding people who can do the individuals’ job better than himself whilst he leads the team and shapes the culture behind the company. This also includes the complex task of managing TwinRed’s teams abroad. On the topic of his leadership, Peter explained further: “I would say that I am best described as a rather stoic visionary. I make sure that our team is a close group of people who really enjoy working together and can push each other to new heights.” This is reflected in the company’s culture, where every manager is a mentor and communication is prioritised at every turn. In essence, this is the secret to TwinRed’s success and is crucial in helping it manage its clients in a space that has recently been hit with an influx of challenges. Working a lot with sites that offer adult content – TwinRed is a leading traffic source for iGaming offers, webcam- and dating offers, and products pertaining to AI girlfriends/ companions – the new age verification tools being rolled out across the likes of the UK, France, Australia, and certain US states are proving increasingly difficult to manage, especially since each of them has different methods for a user to verify their age. Many people use VPNs to get around this, and this makes programmatic advertising tough, as locations cannot be pinpointed. Nevertheless, TwinRed remains dedicated to supporting its clients, providing technical solutions it is working on right now, and navigating the primary shift that has come about as a result: the internet becoming less anonymous. Peter believes this is a change that needed to happen, and with TwinRed being moved over to a new platform mid of last year – offering the capacity to connect partners via programmatic connections and add more volume to its inventory – it demostrates a commitment to continue building up its reputation. En route to providing a fullservice approach when it comes to programmatic advertising, TwinRed has, under the watchful eye and careful hand of Peter Rabenseifner, blossomed into a beacon of trust when it comes to ad exchange and advertising networks, making its CEO deserving of being named the Most Influential CEO 2026 – Programmatic Advertising (Spain) within the pages of this feature. Contact Details Contact: Peter Rabenseifner Company: TwinRed Web Address: https://www. twinred.com/ LinkedIn: www.linkedin.com/in/ prabenseifner Interview: https://www. youtube.com/watch?v=zFV_ khsi5rI&t=73s AIS-Dec25237
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