CEO MONTHLY / DECEMBER 2025 25 Prospero has survived a handful of major economic crises since it was founded 26 years ago, meaning it is well equipped to handle them. Some of its less-seasoned clients struggle with navigating these however, with many seeking to cut PR/marketing first when time gets tough. Despite this being a big mistake, it is all too common. “During the economic crisis of 2007/2008, We lost 70 percent of our sales. However, thanks to our substantial reserves and loyal, long-term customers, we managed to get through the period without making any redundancies.” Navigating these occurrences is not the only challenge for Prospero and other such agencies, as there is also the small matter of AI. Diving into the agency’s approach with this emerging technology, Gerdt commented: “As soon as I realise that a technology – AI, for example – is relevant to us, we embrace it. We did that in good time. We started early with a basic form of AI because we needed it in our PR agency, and we have fully adopted it. What I mean is: AI presented us with a challenge, but it’s here now and has boosted productivity.” Such evolutions are only natural across this space, and Gerdt has seen more than his fair share over the course of his tenure in the field. For instance, concerning the rise of the internet, he explained how customers initially did not want websites, as they had never had them before. The same can be said for Word, PowerPoint, and every other new technology that became the ‘next big thing’. Now, it is AI. Gerdt believes the hype surrounding it will die down, it will be integrated, and things will pivot accordingly, as always. Finally, touching on the next steps for both Prospero and his own career, Gerdt told us that the aim for this PR agency in Munich is to gain a number of new clients and provide them with the great products and services it offers, benefiting them no end in the process. As for himself, Gerdt seeks to leverage his expertise into becoming the head of a cultural foundation and a business culture. Beyond this, this award-winning business owner also seeks to reach a wider audience as both a business author and a nonfiction writer. With Gerdt’s peerless, multifaceted expertise at the helm, Prospero has grown into a leading PR agency, renowned for delivering PR for technology and PR for mechanical and plant engineering alike. Of course, as is the common theme here, this is a joint effort, and Gerdt’s success as a leader is reflected in the strength of his team. On the back of all this, it is our pleasure to recognise Gerdt and Prospero with awards in this programme, in the process solidifying their distinction in the world of PR – across Germany and beyond. In closing, Gerdt shared: “Surprisingly, I see myself as fickle. But when I look at my career, I have to admit it has been incredibly consistent. Ultimately, everything has always revolved around communication.” Prospero PR embodies this to the fullest extent. Contact Details Contact: Gerdt Fehrle Company: Prospero PR Web Address: https://www.prospero-pr.de/
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