CEO MONTHLY / DECEMBER 2025 12 fter 25 years spent working in the sales and operations side of the medical industry, James Marlin was in the midst of a health crisis of his own. Having recently been diagnosed with PSC, or primary sclerosing cholangitis, James was battling the symptoms that define this chronic liver disease, not to mention depression as a result of the lack of treatment options that were available to him. Desperate to find something that would alleviate years of pain, James stumbled across something transformative when he tried vitamin IV therapy. Helping him to shatter the cycle of unhealthy habits he was trapped in, the sense of hope this treatment brought about lit a fire within James, who quickly teamed up with a registered nurse and embarked on a year-long journey of intensive research into this form of therapy. This included travelling the length of the US to meet physicians and experiment with different IVs, so that he could understand which worked and which did not. On the back of this in-depth research, James launched IVRS Wellness Center in Lubbock, Texas, in 2016. Today, almost a decade into its journey, the company provides the best integrative health and wellness services in the US, covering everything from IV therapy and nutritional coaching to primary medical care, vitamin injections, and hormone therapy. Alongside its location in Lubbock, which marked the first concierge IV vitamin therapy service to enter the market in West Texas, IVRS also has a second location some 120 miles away in the city of Amarillo. This second location not only offers the IV/ injection therapy services mentioned above but also reflects IVRS’ shift to integrative medicine through offerings such as peptides, hormone therapy, nutritional therapy, and ketamine infusions. The provision of these complementary services is just one of the ways IVRS stands out in a field that has undergone rapid change over the last nine years, with treatments such as IV therapy having gone from being considered a luxury or a novelty to something sought after by patients from all over the world on the back of the string of benefits they offer for nurturing improved overall health, rather than simply managing acute illnesses. Pioneering Integrative Health and Wellness Services Comprising a variety of health and wellness solutions designed to help clients achieve better health and a better quality of life, IVRS Wellness Center specialises in transformative journeys for those it treats. At the helm here is James Marlin, whose own story has fuelled the growth and success of the brand. Named the Most Influential CEO 2025 – Health & Wellness (USA) in this feature, we explore the tale of hope and integrative wellness behind James’ pivot from a sales specialist to a leading CEO. James himself has proven to be critical in raising awareness of this, with him and his small team taking the time educate clients about how vitamin infusions work and the transformative impact they can have. This innovative streak can be seen further through IVRS’ proactive approach, where monthly treatments are delivered in order to prevent issues – rather than just addressing them once they are known – through its membership programme. Serving as a great way for clients to get the nutrients that their bodies need, all whilst saving themselves money in the process, these memberships are a unique selling point for IVRS. What sets them apart is that they demonstrate the company’s commitment to tailoring its care based on a patient’s budget, beliefs, or diagnosis. As just one client who accessed these services explained: “My daughter had the flu and was able to get IV hydration while in her pyjamas at home. This place is fantastic and offers great customer service.” As this shows, by employing a comprehensive model and leveraging the services of industry experts and cuttingedge research, IVRS Wellness Center is pushing the boundaries of integrative health for clients across Texas and beyond. With James Marlin at the helm, this focus on education, consistency, and compassion remains greater than ever, and it is for this reason that we are proud to recognise him as the Most Influential CEO 2025 – Health & Wellness (USA) within these pages. More on his work can be found at the link below. A Contact: James Marlin Company: IVRS Wellness Center Web Address: https://ivrstx.com/ AIM-Sep25314
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