CEO MONTHLY / CHAIRPERSON AWARDS 2023 7 Mar22259 Best Retail & Hospitality Design Chairman 2023: Roy Tavenor Set in its pursuit of being an international design global player, RED Design Group has been consistently raising the bar throughout the industry. Following its recent ranking within VMSD Magazine’s global Top 25 Retail Designers, this ambitious collective is now aiming higher than ever before. But just how did it reach this point? Below, we explore this very question, and how Roy Tavenor has played an integral role in elevating RED Design Groups to all new heights. Join us as we venture through Roy’s story, and the part that it plays in his current endeavours. First, let us introduce you to RED Design Group – a collective built around the disciplines of architecture, interior design, and branding. As specialists in the retail and hospitality industries, RED Design Group serves a variety of highly esteemed clients, namely international retailers, shopping malls, hotels, resorts, dining precincts, bars, and restaurants. Throughout all of its collaborations, RED Design Group has managed to demonstrate a synergy with its profession that has led to some of the most revolutionary projects to this date. It recognises the intricacies that partner the design field, and has adapted to be the very best version of itself for the sake of its clients. As one of the Co-Founders of RED Design Group, Roy Tavenor is largely responsible for the international growth of the firm. What was once a small, Australian-centric creative agency quickly became a global entity that found itself operating in China, Indonesia, The UK, Turkey, Philippines, Taiwan, Vietnam, and the like. Through establishing such practise-defining connections, RED Design Group was truly able to flourish in a way it never had before. Roy’s launch of RED in Vietnam was one of the pivotal driving factors – as a result of its rapidly growing market, it provided an offshore presence that would change the structure of RED Design Group forever. This, in conjunction with the expansion of its services, allowed RED Design Group to really start making its mark on a larger scale, Of course, Roy’s background is essential when considering the global growth of RED Design Group. Initially, Roy had started his career as a sales executive and brand manager with Unilever before he eventually made the leap to retail in the late seventies. After spending fifteen years in corporate marketing roles within South Africa, he eventually recognised the potential to set up his own marketing consultancy. It was at this time that Roy, alongside his family, finally settled on the decision to emigrate to Australia, and undertook said venture in 1994. From this point, Roy spent the majority of his time in partnership with Clemenger Advertising Agency, before earning a position as Myer Department Stores’ CMO. However, at the age of 50, Roy earned himself the opportunity to compile all that he had learnt in the ways of branding, retailing, and marketing to forge a new pathway for himself. And thus, RED Design Group was born. Created from a deep understanding of both consumers and branding – a product of Roy’s Unilever FMCG experience – RED Design Group was able to deliver services that practically didn’t exist within the market at the time, granting it a unique edge in an already bustling sector. Through building a methodology that revolves around truly listening to both its clients and their customers, it was able to develop an extensive, personal approach that would gradually redefine the industry as time went on. As a student of retail history and strategy, and an author of a book regarding retail trends, Roy has defined himself as a one of the industry’s thought leaders. He possesses an incomparable eye for the needs of clients on a global scale, and is beyond eager to spread the influence of RED Design Group to every inch of the globe. Whether this manifests through its new, 360° Reality technology, or its plans to invite younger team members into the management of the business, RED Design Group is on the pathway to further greatness – a pathway that has been inspired by the leadership of its visionary Chairman, Roy Tavenor. Contact: Roy Tavenor Company: Red Design Group Web Address: https://www. redgp.com/ Aug23682
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