CEO 100 2021

CEO MONTHLY / CEO 100 133 CEO M NTHLY / ISSU 12 2 19 7 Superb CEO Secures Legacy conversations about how this technology could suit their needs. It was a lightbulb moment; Daniel realised that with further development flex could be a force to be reckoned with, a true industry disruptor. The core philosophy upon which flex is built is the idea that any company, regardless of size, should be able to find skilled, flexible workers to complete shifts and support projects. flex also aspires to make flexible working actually be that – truly flexible. Daniel wants workers to take control of their worklife balance, giving them the power and choice over when and where they work, because he understands that happy employees have such a positive effect on productivity. Constantly evolving and innovating, flex has provided RMS with a more productive workflow, greater quality control, improved brand awareness, and reinforced positive relationships with partners. Once flex is launched, Daniel knows that other companies will reap these same rewards. Instead of deliberating, idling and remaining fixed, the successes of both Daniel and RMS are down to the company’s ability to do, innovate, and flex. With an expert team around him, including Chief Morale Officer Murphy the dog, Daniel has calmly steered the business through turbulent times into a future of financial prosperity. A business is only as good as its leaders, and therefore, this business is very, very good indeed. Contact: Daniel O’Toole Website: rms.uk.com | getflex.tech Photographer: Huw John, Cardiff | IoD Awards Wales 2018, Cardiff

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