CEO MONTHLY / AUGUST 2026 18 Based in Philadelphia, Pennsylvania, ADSQUIRE is on a mission to help law firms grow by bringing transparency, accountability, and performance-driven marketing to an industry that has historically struggled to clearly measure results. Unlike a general marketing agency Many law firms invest heavily in marketing, but often lack visibility into which strategies are actually producing qualified cases. ADSQUIRE was built to solve that problem, a legal marketing firm that focuses on data, technology, and measurable results. At the helm of this industry shift is CoFounder and Chief Executive Officer Anthony Higman, a seasoned professional widely recognised as one of the top PPC and LSA experts in the world. We spoke with Anthony to learn more, as he is named in the Most Influential CEO Awards 2026. working with every industry, ADSQUIRE focuses specifically on helping law firms acquire clients through strategies such as Google Ads, PPC, Local Service Ads, and digital acquisition campaigns. This is a mission led by Anthony Higman, who brings unparalleled expertise in paid search and precise targeting. As ADSQUIRE’s CEO, Anthony strives to create an environment where his team have the tools, trust, and direction they need to succeed. Whilst early on in his career as an entrepreneur Anthony thought leadership was about having all the answers, he has learned over time that it is about creating the right conditions for talented people to succeed. Anthony’s path to becoming CEO of ADSQUIRE was anything but traditional. He graduated from college in 2008 with a degree in journalism, entering the workforce whilst the newspaper industry was undergoing a massive transformation. Traditional media was declining, publications were struggling, and the future of digital media was just beginning to emerge. Eventually, Anthony accepted a position in the mailroom of a large plaintiffs’ law firm in downtown Philadelphia. From there, he worked his way through several different roles within the organisation. He started in the mailroom, moved into IT help desk support, worked with litigation support and courtroom presentations, and eventually became responsible for managing the firm’s paid advertising. Through this time, Anthony saw firsthand how law firms operated, how they thought about growth, and how important marketing was to their success. This experience led him to become the PPC Director at another legal marketing agency, where he continued developing his expertise in digital advertising. During this time, Anthony was accepted into the Small Business Administration’s Emerging Leaders programme, an accelerated MBA-style programme designed for businessowners and leaders. Anthony launched ADSQUIRE after completing the programme in 2021, leveraging all that he had learned through the years to build his agency from the ground up. “ADSQUIRE was built from firsthand experience,” he told us. “I did not enter this industry from the outside looking in. I spent years inside law firms and legal marketing companies, seeing both the challenges attorneys face and the opportunities available. That perspective shapes everything we do today.” Today, Anthony leads a phenomenal, close-knit team of five employees, each with their own specific role and responsibility. The team is driven by three account managers, one project manager who also assumes responsibility for the HR department, and one director of sales. Together, this team strives to serve as more than a marketing vendor to clients, positioning ADSQUIRE as a growth partner focused on helping law firms make smarter decisions, acquire more clients, and build stronger businesses. Looking to the future, ADSQUIRE is focused on becoming more organised, improving its internal processes, and investing more heavily in its own marketing. One challenge of being a digital marketing agency is that the team invests so much time in helping clients grow that sometimes ADSQUIRE’s own marketing becomes secondary. Its team is setting out to change this by implementing more structured processes, including weekly marketing meetings focused on content creation, new ideas, and finding better ways to connect with more lawyers. Beyond this, the focus remains on building ADSQUIRE into the leading performance marketing partner for law firms across the country. Anthony is currently pursuing his overarching goal of achieving 100 law firm clients and building his team to encompass six to eight people. After reaching this milestone, the CEO aspires to continue developing his personal brand and maintaining his position as the USA’s Most Influential CEO 2026 in Legal Marketing. “Consistency creates momentum. When you continue moving forward, solving problems, and improving every day, eventually that momentum helps you overcome obstacles,” Anthony concluded. “My goal is to keep learning, keep building, and continue creating something that makes a meaningful impact in the legal marketing industry.” Contact: Anthony Higman Company: ADSQUIRE Web Address: www.adsquire.com Anthony Higman: Building Stronger Businesses Through Market-Leading Marketing
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