CEO MONTHLY / AUGUST 2026 15 upholds that leadership is fundamentally about encouraging over criticising, instead recognising that a leader can get the very best out of their team when three elements align: they know exactly what is expected of them, they feel safe sharing ideas without fear of recrimination; and they are actively supported in developing both themselves and their part of the organisation. To other budding CEOs, Harvey recommends a mindset of continuous evolution. “Never stop listening, learning, and adapting,” he stated. “True leadership is not about having all the answers from day one; it is about having the humility to listen to your teams, customers, and industry peers. The corporate landscape changes rapidly, and the moment you stop learning is the moment you stop being relevant. Staying curious and remaining open to fresh perspectives allows you to pivot when necessary and guides your business through complex challenges with confidence.” Harvey has successfully led his team through a period of profound cultural and technological shift, wherein the public appreciation for the great outdoors, nature, and domestic tourism has grown exponentially. Capitalising on this momentum has allowed the Caravan and Motorhome Club to accelerate its digital transformation and introduce new innovative accommodation options, such as glamping and welcoming a new wave of holidaymakers who prefer to holiday in roof tents, tailgate tents, and campervans. In turn, these opportunities have significantly broadened Harvey’s outlook as a leader, shifting the CEO’s focus from traditional service management to dynamic brand modernisation. “It has shown me that even a well-established organisation with over a century of heritage needs to be agile and forward-thinking,” he told us. “Embracing these changes has reinforced my belief that the best way to futureproof a business is to actively seek out new trends, listen to next-generation consumers, and view every market shift as a chance to innovate and improve relevance.” Over the next 12 months and beyond, the Caravan and Motorhome Club’s focus is firmly on welcoming its future members by embracing the diverse new ways in which people wish to holiday, including trends like touring in a converted campervan, a roof-tent, or tailgate camping. Its team is actively developing the Club’s campsite network to ensure that its sites are ready for these evolving outdoor habits, ensuring that its facilities remain modern, accessible, and inclusive for all. Over the last decade, Harvey has made significant waves across the Caravan and Motorhome Club. The CEO has reacted to emerging market trends without pursuing advancement for its own sake, ensuring that his team remain well-positioned to respond to the changing needs of its community whilst providing the five-star service for which the Caravan and Motorhome Club has become renowned. For his exceptional work, we at CEO Monthly are delighted to recognise Harvey Alexander as the UK’s Most Influential CEO 2026 in Transformational Travel and Membership Leadership. Reflecting on his achievement, Harvey shared, “Success is an interesting word, as I don’t necessarily feel ‘successful’ – equally, I don’t feel unsuccessful. I feel privileged to be surrounded by such gifted people that I can collaborate with. My focus is entirely on the future, expanding my skills, knowledge, and understanding to help grow the Club and serve its members better. “Building on current success means never standing still, staying curious, and constantly pushing the boundaries of what an ambitious forwardthinking membership organisation can achieve.” Contact: Harvey Alexander Company: Caravan and Motorhome Club Web Address: camc.com
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