CEO MONTHLY / AUGUST 2026 11 employment, GDP, and the economic development of each country.” “I am here today thanks to the fact that, in my career as a corporate leader, serial entrepreneur, insurance executive, and businesswoman, I have integrated my technical knowledge and my knowledge of the self, pursuing a purpose which, with loyalty, has generated retention among distribution channels, travelers, suppliers, and the employees of Grupo CORIS Latam.” Central to Grupo CORIS Latam’s operations are the core values of integrity, transparency, innovation, service excellence, and, above all, respect for every individual involved in our service process. From passengers to employees, travel agency partners, and suppliers, the agency is committed to building long-term relationships with all stakeholders within a true win-win framework. Pilar said: “For more than two decades, we have continuously developed value-driven initiatives that generate sustainable benefits for every participant in the travel industry. We have consistently expanded the tools, advantages, benefits and virtues of our products and services.” For over 14 years, Pilar has stood at the helm of Grupo CORIS Latam’s work as CEO and President. Her primary responsibility has been to proactively define and continuously redefine strategic action plans that ensure the company’s sustainable growth and evolution. She has become recognised as a truly inspiring and leading woman, with an entirely active participation in all global, national and regional events related to tourism, generating in each meeting a hands-on learning experience for the sector, as well as through active participation and as a referent in seminars, chambers, and industry associations. She is now known as an innovative contributor who generates both challenges and opportunities, and Pilar does this through visionary leadership focused on well-being, balance, and the enjoyment of achieved accomplishments. Her commitment to creating spaces that promote female leadership in the tourism industry is pushing these sectors to the next level. This is especially true as she unites leaders from the public and private sectors across Latin America to discuss trends, innovation, sustainability, and tourism development. She told us: “Here I am especially active, having participated as a speaker alongside other leading figures from the regional tourism sector. “In addition, I have achieved brand retention and loyalty within the B2B travel agency segment at a regional level. I have become a leader in this segment across the region and positioning Grupo CORIS Latam as the company with the highest reliability, track record, and benefits, always focused on the channel, consistently innovating and providing real incentives that foster the integrity of the channel at all hierarchical level.” By focusing heavily on creating better spaces for women in business, Pilar makes it her personal responsibility to lead by example, discover gaps to be filled, and strengthen skillsets to generate value for both employee and employer. She enthused: “Our purpose is to identify strengths, enhance talent, and manage the necessary tools so that each employee reaches their maximum potential. In this context, we have formed innovation and development committees supported by artificial intelligence with cross-functional reach, made up of employees from different hierarchical levels and business areas. Participation is open to those who demonstrate curiosity, willingness to learn, and a vocation to contribute to organizational transformation.” When it comes to advice for budding CEOs, Pilar commented: “Follow Intuition transformed into Purpose, with Clear Objectives, Manifested through business plans that can be projected and evaluated using financial project evaluation tools. Build teams by legitimizing and enhancing individual capabilities, which when combined, lead the company to a higher level of superior results. “Likewise, it is essential to promote a culture based on emotional intelligence, keeping the ego aside, and ensuring that the mantra is always to be excellent in the product and/or services, based on permanent innovation and creativity. The spirit of service must be reflected in the positive impact on clients, employees, suppliers, and communities, acting with social responsibility.” As a firm believer that CEOs should focus on executive leadership while striving for more in everything they do, Pilar demonstrates that sustainable results are not only the consequence of engaged teams looking up to a leader but also the consequence of tireless dedication to progression for all. Generating impact every step of the way, from developing leaders to driving innovation, sharing knowledge to promoting a positive vision, and so much more, Pilar has been a guiding force for leaders everywhere. She has been recognised for her work via prestigious accolades and opportunities as a speaker at major tourism events, pushing her further into the public domain. For the years to come, Pilar shared: “The launch of my book ‘The Journey of Being’ represents the integration of my professional and human journey. I believe the future belongs to those who are able to combine technology with empathy, economic growth with well-being, and professional success with purpose.” Aware that the travel assistance industry is constantly evolving, Pilar extends her expertise to professionals across the sphere to support integral developments. She concluded: “Let us work together so that the evolution of the channel becomes the best combination of the valuable experience gained throughout a lived history, and that technology becomes that center of transformation.” Awarding Pilar, as a true team player in addition to an outstanding leader, is an honour. We are delighted to bestow Pilar with the accolades of Most Influential CEO 2026: Travel Assistance Leadership – Latin America and Leading Travel Assistance & Emergency Support Provider 2026 – Latin America, long may her success continue. Contact: Pilar Lozano Company: Grupo CORIS Latam Website: www.coris.com.ar LinkedIn: pilar-lozano
RkJQdWJsaXNoZXIy NTY1MjM3