J.McLaughlin is pleased to announce the appointment of Greg Unis as Chief Executive Officer. Unis has served as Interim CEO since March 2025 and has been a member of the company’s Board of Directors, appointed by Brentwood Associates, since January 2025. In this new role, he will oversee all aspects of the business as he leads the brand into its next era of growth. With new leadership at the helm, J.McLaughlin is poised to refine its approach and build on its legacy, fueled by design, customer-centric strategies, and compelling brand storytelling. He will build on the strong foundation established by Kevin McLaughlin and the team, with a clear focus on amplifying the brand, expanding product offerings across women’s & men’s apparel and accessories, and deepening the brand’s longstanding connection with its loyal customer base. With nearly 200 stores and a growing digital presence, Unis aims to bring J.McLaughlin to more people while preserving its distinct character and community-driven spirit. “We’re entering a new era,” said Unis. “I’m honored to be part of the brand’s evolution. I look forward to introducing it to new audiences and continuing to delight our existing ones. Alongside Kevin and our incredible team, we’ll scale the business, drive creativity across all areas - product, marketing, and customer experience - and continue delivering on the timeless style and warm, personal service that define J.McLaughlin.” “Greg’s passion for design and brand-building make him the right leader for this pivotal moment,” said Kevin McLaughlin, Co-Founder of J.McLaughlin. “He understands what makes J.McLaughlin special and brings a fresh perspective to help us further engage with our customers and stay true to our roots.” “Greg’s seamless transition from Board member to CEO is a testament to his leadership, deep appreciation for product and design, and broad operational expertise,” said Steve Moore, Partner at Brentwood Associates. “We’re confident he will drive the business forward while honoring the brand’s heritage and unique identity.” Unis brings over 25 years of leadership experience in the fashion and retail industry, most recently serving as President of Victoria’s Secret and Pink. Before joining Victoria’s Secret in 2016, he held senior executive roles at Coach, Brooks Brothers, and Gap Inc., with a proven track record of success in merchandising, design, product, and global strategy. A seasoned, customer-focused executive, he combines business acumen with a deep passion for building brands and empowering teams. Greg Unis Named Chief Executive Officer of J.McLaughlin technology. We’re thrilled to invest in their future, and help create another Canadian champion.” As part of its expansion strategy, Apera AI has strengthened its executive leadership team with four new appointments. Peter Brouwer joins as Senior Vice President of Global Sales, Genèse Castonguay has been appointed Vice President of Marketing, Joseph Lee, CA joins as Chief Financial Officer, and Robert St-Jacques assumes the role of Vice President of People. Each brings extensive experience scaling highgrowth technology companies across AI, automation, and enterprise software. “This is an exciting time of growth at Apera AI,” said Sina Afrooze, CEO and Founder of Apera AI. “Our 4D Vision technology is solving robotic automation challenges that were previously impossible by unleashing the true power of AI for real-world manufacturing. With this infusion of capital and a world-class leadership team, we’re scaling our ability to serve the most advanced manufacturers in the world.” Solving Complex Automation Challenges with 4D Vision Apera AI’s patented 4D Vision platform combines cuttingedge 3D vision with AI—the “fourth dimension”—to give industrial robots human-like vision and advanced artificial intelligence. This enables high-speed, precise performance in applications such as bin picking, de-racking, and complex assembly. Unlike traditional 3D vision systems that often falter in real-world manufacturing, Apera AI’s 4D Vision is powered by AI and enables robots to adapt to shifting bins, changing lighting conditions, worn grippers, and complex part geometry—unlocking robot speed, accuracy, and reliability in the most demanding industrial settings. “Our customers aren’t just looking for tools—they’re looking for long-term partners who can scale with them,” said Brouwer, SVP of Global Sales. “Apera AI is uniquely positioned with the right technology, expertise, and now capital to meet that need. We’re doubling our sales team and opening a new office in Detroit this fall to be even closer to our customers in North America’s manufacturing heartland.” Making AI Invisible: No-Code Artificial Intelligence for the Factory Floor Apera AI’s ongoing product innovation focuses on making advanced automation accessible. Recent releases include no-code setup tools, AI-powered calibration, and real-time diagnostics—all designed to minimize deployment time and maximize operational reliability. “AI is most powerful when it’s invisible,” said Castonguay, VP of Marketing. “Manufacturers shouldn’t have to think about machine learning—Apera AI let’s engineers focus on production, uptime, and performance. Our mission is to make vision-guided robotic automation radically more accessible.” Built for Manufacturers, Backed by Experts With a growing team across North America and Europe, Apera AI has built a reputation for delivering outstanding engineering support, reliable deployments, and measurable ROI. The company’s partner-centric approach ensures that every deployment is aligned with production goals and delivers longterm value. “With global demand for intelligent automation at an all-time high, Apera AI’s Series A round marks a pivotal moment for the company—and a major leap forward for the industry,” said Buddy Arnheim, Founding Partner at Lobby Capital. “Apera AI is delivering not just a product, but a new standard for robotic vision in real-world manufacturing.”
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