CEO MONTHLY / APRIL 2026 12 Alchemising Experience into Gold for Women Everywhere laire Brumby works tirelessly to alter the trajectory of business, and therefore our world by butterfly effect, through the leaders standing at the helm of businesses everywhere. She is an international speaker, writer Apr23017 The world is going through unprecedented change in every way possible, and we need to find a way to keep up. This is exactly what we explored with Claire Brumby, keynote speaker, leadership trainer and coach, and author as we sit on the precipice of the world’s next biggest movement. We thought it would be the perfect time to introduce Claire as her new book, Forget Normal - I Want M.A.G.I.C: The 5 Rules of Leadership, launches this week. C and leadership coach with a passion for assisting people from all walks of life. Dialling into her magic and intuition, much as she teaches others, Claire leads a life dedicated to helping others, especially for women’s advancement in leadership and self-leadership. Aiding others along their journeys, and noticing the magic synchronicities of life, Claire introduces a new way of thinking for incredible selfdevelopment to ensure success in every way. Claire’s many years of transmuting lived experience and ideas into a compact guide for any person looking for incredible self-development is set to give the world something positive to talk about. With the release of Forget Normal - I Want M.A.G.I.C: The 5 Rules of Leadership, we are treated to a text that is not simply as a new book in the realm of leadership, but a manuscript for a trailblazing era of positively transformative selfgovernance. Speaking, training and coaching, for Claire, is all about helping people to be the best they can be in their own unique and individual way. She believes that burnout is an epidemic which is contributed to by individuals, especially women, trying to shapeshift against their natural grain. For 2026’s International Women’s Day, we were proud to present Claire and her magnificent commitment to helping women to step into their authentic selves, lead with pride, and break the moulds that have been forced upon them. Helping others to break free from their own limiting beliefs as well as societal norms and expectations, Claire’s work teaches us to honour our boundaries, unlearn limiting social conditioning, and reconnect with our gut. Claire wholeheartedly believes that we cannot fit moulds that are not fit for purpose. We are all meant to be individuals, and by pushing ourselves into self-limiting boxes we are stifling the unique magic that we each hold in us. Claire commented: “It boils down to really understanding who you are, what your values are, what your non-negotiables are, and growing from that point, any road will do if you don’t know what you’re doing but you’ll end up in the wrong place. You’re on a hiding to nothing if you don’t know who you are.” Forget Normal - I Want M.AG.I.C: The 5 Rules of Leadership helps us to strip back everything we’ve had pushed upon us, reconnect with our true selves, and flourish even further than ever before. Claire is proud to be pushing this guide out into the world to help countless individuals, aiding others along their own individual and unique journeys no matter where they are in the world or what stage they are in their lives. From her years in hospitality to her pitching on Dragon’s Den, leading to a transformative chapter through her healthy snacking brand, Claire learned so much about herself, her magic, her gut instinct, and, of course, her leadership. Now Claire is a renowned international motivational leadership speaker, accredited performance coach, and author who helps us to experience the true magic of leadership, for our own businesses and our personal lives, and we’re sure this is not only the very beginning of a new era in leadership but
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