CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2021 39 , Franchise Development CEO of the Year 2021: Paul Mitchell Accentia Franchise Consultants is a specialist franchise consultancy that has years of experience helping hundreds of clients to create gainful franchises across the UK and beyond. Following his recent success at the Global CEO Excellence Awards 2021, CEO Paul Mitchell talks to us about the success of the business and his development as its leader. A leading specialist franchise consultancy with offices distributed across the UK, Middle East, and India, Accentia Franchise Consultants works with a wide variety of clients across a range of sectors and industries including hospitality, education, business services, commerce, construction, care, financial services, health, tourism, technology and more. CEO of Accentia, Paul Mitchell says, “Our goal is to boost our client’s business through franchising, dramatically increasing their earning potential and increasing the value of their businesses. Franchising is a proven method in accelerating business growth and with our knowledge of the industry, we are well equipped and well placed to assist business owners in achieving this.” Accentia strives to assist clients in their expansion through franchising into new national and international markets. By working closely with the franchise network, it promises a fresh approach that will allow for training and development of the clients’ company. “Our ‘turn-key’ franchise solutions make Accentia Franchise Consultants stand out,” continues Paul. These unique solutions include the way that the business generates a full recruitment service with a focus May21039 on finding, interviewing, and recruiting potential franchisees. This means that each client may rest assured that they are in the right hands, as a typically stressful process is managed efficiently and effectively. As a bonus, Accentia offers a free initial review meeting and report to provide potential franchisors with a clear view of marketing and strategy, that will encourage growth and weed out any problems that they may face whilst starting up the franchise. When talking about his experience in the industry, Paul says, “I have spent a number of years as Director on numerous boards largely contributing to the success of businesses. My previous experience as a broker in residential, commercial, and corporate property both in the UK, Spain and further afield, has equipped me with the knowledge to advise companies in a range of different sectors on their expansion, as well as licensing and franchising strategies. My experience in the franchise industry comes from being a franchisor for over 35 years. This has allowed me to share my expertise with my clients, helping their businesses to thrive through growing franchise networks”. After having founded The Business Partnership in 1998, Paul then sold this business to a group of franchisees in 2002. With Accentia, Paul tells us “Our expansion, although very much welcomed, happened very quickly. With our growing client base, we needed to employ the right people to meet our demand. An expanding team meant we had to move to a new office and adjust to accommodate. I am of course elated that the above has led to such rapid success and I hope this continues to be the case”. However, when the pandemic hit, there was a huge impact upon Accentia’s business and its clients. “Some clients understandably paused or cancelled their contracts with us due to the impact the pandemic had on their business,” Paul explains. “Despite this, I spent time seeking and signing up new clients that were interested in franchising. It taught me a lot: the ability to adapt and change due to unforeseen circumstances is highly important as a business owner. Nobody could have predicted the pandemic, but it also gave many people new perspectives on their careers and goals and as a result, some people have become franchisees.” For the future of Accentia, it has a new franchise aggregator marketing site under development. This will home in on matching potential franchisees with the ideal franchise business for them. “I am looking forward to bringing onboard many new clients and introducing them to the many benefits that franchising allows,” concludes Paul. “Further international expansion is a huge drive for me and the team with the hopes of expanding our offices and number of Directors located across the world”. He is currently working on more personal projects such as talks, events, and conferences, including The International Franchise Show. This will enrich his wisdom, knowledge, and success for the future of this business. Contact: Paul Mitchell Company: Accentia Franchise Consultants Web: www.accentia-franchise.co.uk
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