CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2021 35 , May21041 Best Graphic Design CEO (ROI): John Kealy As it enters its eleventh year of operations, Clever Cat Design has truly established itself as a leading design house in Dublin. Managing Director John Kealy tells us more about the Clever Cat Design journey so far, and what the secret is to thriving in a specialised market. To offer an insight into the work of his firm Managing Director, John Kealy begins, “Clever Cat Design has gained an envied reputation as a ‘safe pair of hands’, which has been earned by providing excellent design solutions to its clients”. The company offers services such as graphic design, document production/publishing, copywriting, annual reports, and illustration. Specialising in advertising, branding, print management, fulfilment, distribution/direct mail, and photographic services, it also offers the production of animated movies, social media posts, and event materials. It is important to look at the relationships that Clever Cat has built. John tells us, “The company has developed a strong design and publishing system which provides a timely, reliable, quality-driven service. Clients of the company are regarded as partners which creates a collegiate work ethic. This model has proven effective in creating a climate of trust between agency and client. Ultimately, successful working relationships are predicated on successful and productive interpersonal working relationships”. When building a reputation it’s essential to have a team that supports your ideas and values. With a team of people who share the same vision, it is far more likely that you will succeed, especially in a highdemand, specialised market. “All members of the team are highly experienced, professional and understand the requirement to provide a high-quality service, backed by robust systems and experienced, talented people,” explains John. “As experienced design practitioners, Clever Cat Design understands the importance of high standards, reliability, quality, and of the need to communicate effectively with wide and diverse audiences. It is this philosophy which underpins our approach to surviving and thriving in a tough market”. Clever Cat Design has built a reputation for design innovation, production excellence, management capability, reliability, confidentiality, and integrity. John elaborates, “Understanding aims and needs is essential, and we make efforts to gain insight and intuition into the organizations with which we work. This enables the production of high quality, appropriate products. Relationship building is a key part of the process and the company tries to understand communications aims to work effectively with clients”. Having worked with a brilliant variety of brands and organizations, Clever Cat Design has built quite the portfolio. Working with colleges, universities, councils, governments and organisations large and small, the company has formed unique and longlasting relationships with respectable and highly soughtafter sources of information. “We are among the most experienced and reliable in providing high quality, confidential design services, and have gained a reputation as an innovative, clever, and cuttingedge design house,” states John, proudly. The pandemic has hit many industries very hard, and lots of businesses have struggled over the last 18 months. John says, “The graphic design industry has faced challenges in the last year, but we are thankfully coming out of that now. The standard of graphic design in Ireland is very high. The market is competitive and demands high standards of design and service. This fuels innovation, value-for-money, and provides a better marketplace for buyers. Although things have been tough generally, the company continues to thrive”. The future looks set for continued success for Clever Cat Design, under John’s management. He tells us, “My strategy is to build on our past success. The company has just celebrated its 10th anniversary and I aim to build on the elements of our success: customer focused service, high quality, and reliable output”. Contact: John Kealy Company: Clever Cat Design Web Address: www.clevercat.ie
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