CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2021 33 , May21073 Best Brand Marketing & Advertising CEO (London): Matt Jennison Marketing is one of the biggest challenges facing businesses today, especially SMEs that only have capacity for smaller operations. The team behind One Zebra has committed itself to making life easier for owner-operated companies. Founder and CEO, Matt Jennison, has been the driving force behind this incredible phenomenon. We take a closer look following his success in the Global CEO Excellence Awards 2021 When Matt Jennison started One Zebra, it was on the back of years of experience in senior and commercial roles for three different owner-operated companies. He had achieved extraordinary success, building up the brand and sales functions of one until it was acquired by a global brand, growing the second from a team of zero consultants to twenty and quadrupling revenue at the third while launching a new digital business. One Zebra was his chance to take these experiences and build something of his own. With such a strong history in marketing, Matt knew that a universal challenge for organisations is the need to get a return on investment in marketing. Too many businesses put their faith in methods that simply don’t have a sustainable return or fail to push a company in a clear brand direction. From the very first meeting, Matt and his team have made it their mission to clarify a business’s messaging and value proposition, before building the required marketing assets to consistently create demand for products and services. In short, One Zebra can act as your marketing director, designing, building and executing incredible marketing campaigns. For Matt, the foundation for successful marketing begins with a deep understanding of how an individual company makes money. This involves exploring what products and services are the primary revenue stream, and what makes their customers want to buy their products. From this information, Matt is able to review every aspect of a company’s messaging, such as how they talk about their business on social media when compared to proposals or websites. By taking a holistic view of proceedings, One Zebra can offer a holistic solution, identifying gaps in the sales funnel and scoping out ways of driving lead generation for the business. Every project is lead by a Growth Marketing Director, namely an experienced marketeer who is able to commit themselves to the individual needs of the business at hand. This means that companies can grow at a fraction of the price of hiring full-time. Each of these is trained to the One Zebra methodology, allowing for a consistent and high level of service for those business owners who need help quickly. The team have worked online throughout the pandemic, offering far greater flexibility to clients. While there is nothing that can quite compare with an in-person meeting, the opportunity to save time and money for all concerned is also important. When Matt launched One Zebra in 2019, he couldn’t have imagined the challenges that 2020 would bring. Businesses paused, uncertain of whether they should invest in marketing or wait it out. It’s thanks to his leadership during these uncertain times, his commitment to a flexible, virtual business, that has made it such a success. While many have struggled, he and his team have thrived, and supported others to thrive too. Now, they operate beyond London’s limits, with an international audience that has clients in the USA, Canada and Europe. The value of marketing has yet to be fully exploited by many businesses, but thanks to the team at One Zebra, more and more organisations are taking advantage of what they have to offer their customers. Building his own business has allowed Matt Jennison to make a real dent in the universe, pushing people forward into a bold new world. With exciting plans for the future, including online learning for clients who want their teams to be better marketers, it seems like Matt has only just gotten started. Name: Matt Jennison Email: [email protected] Web Address: www.onezebra.com
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