26 CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2021 , May21242 Female Hospitality Entrepreneur of the Year (UK): Roomana Nasir Every café has its niche, and the niche for Social Brew Café has been its incredible ability to cater to most dietary requirements. If you have a specific need that might not be met in the mainstream, this is the place for you. Roomana Nasir is Founder and CEO, and has great plans for her rapidly growing brand. We take a closer look to see how her leadership has brought about such tremendous success in the Global CEO Excellence Awards 2021. When Roomana Nasir started Social Brew, it was on the back of a successful catering company. Mad Hatters Tea Room had been her first hospitality venture, growing from a small company into the go-to place for many when they wanted inclusive catering. The demand for her services saw her tackling parties ranging from two people to over a hundred. Here she learnt the need for efficiency, quality and time management, running this business while being Head of HR at a leading Leasing company and running a children’s play centre. When she had the chance to take over Social Brew Café, Roomana quickly saw an opportunity that would allow her to use all of the skills she had developed in all of these roles to make a real difference to people. The café was designed to accommodate the breadth of people’s tastes and palates. Since taking over, Roomana has reinvented what is offered to customers, creating a reflection of who she is and what she wants to provide. The challenge of taking over an established business, with staff and customers came in the form of adjusting its approach to become the success that Social Brew is today. Roomana is very hands-on, being part of the team’s daily workload and making sure that she is familiar with any problems that might arise. Similarly, the team has come to see her not just as CEO and owner, but someone who they can turn to in times of crisis. The staff are involved in most decision making, because their opinions matter greatly to Roomana. The café has quickly grown into a community hub, with regular customers who can be greeted by name mingling with new visitors who have heard of this establishment by reputation. No matter how well a customer is known, every single one is important and treated accordingly. This approach has been key to Roomana’s hospitality success, because everyone who walks through the doors believes that the café is here, just for them. In short order, Social Brew has become known for its hearty and healthy food. This ranges from brunch options to specialised and signature Acai bowls and Smoothies. The team are proud to make everything in house, with every single recipe under the firm’s ownership. The success of this venture has inspired Roomana to look further afield, and in the coming months and years, she would like to elevate Social Brew to the level where it becomes a household name for healthy yet delicious eating. One of her aims is to begin to explore the possibility of more outlets within the UK, before looking to open on an international level. The pandemic has hit the hospitality industry harder than most, with people not able to come to cafes or unwilling to spend money eating out. It is a credit to the tenacity and dedication of Roomana that the business has continued to thrive despite these challenges. Her success is something to be celebrated now, now and long into the future. Company: Social Brew Cafe Name: Roomana Nasir Email: [email protected] Web: www.socialbrewcafe.co.uk
RkJQdWJsaXNoZXIy NTY1MjI4