20 CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2021 , May21425 Best Construction Equipment Rental Business CEO (USA): Elizabeth Loge CBS Rentals was a company supplying the construction industry with reliable and trustworthy equipment rental across the board. With an in-depth historical pedigree, CEO Elizabeth Loge cut her teeth on helping it carve out a name for itself in its industry for decades, using the lessons she taught it and it taught her over her tenure to take her career to greater heights. Since the year 1965, CBS Rentals was making itself a darling of its industry with continually excellent service in managing people, timelines, and budgets. It was its belief that people shouldn’t have to worry about the equipment that is being supplied to them, that a customer should always be able to implicitly trust their equipment supplier, especially in the industries of construction and development where there are such tight deadlines and small margins for error. Fundamentally, it made itself the supply company that understands the client’s project with empathic and sensitive customer service, working hard to get an in-depth and broad knowledge of the client’s project, their goals, and their responsibilities, allowing them to respond quickly and efficiently to calls and demands. CBS Rentals, in essence, made itself more than a supplier, it makes itself a business partner. This is something that CEO Elizabeth Loge was keen on fostering. It therefore found itself able to support leading construction industry firms across a number of regions in the USA, such as Texas, Tennessee, and New Mexico, bolstered by its reputation as a family-owned business that was personally committed to the people and communities that it worked with. Although it has recently been bought out, the work the management team conducted within its ranks is sure to follow them for the rest of their careers, having developed truly outstanding management standards in its industry, with each person being a dedicated, focused, and highly trained individual who has a passion for the industry and the people who operate within it to create the best constructions for their clients. In essence, each of them embodied all of the core beliefs of CBS Rentals, and Elizabeth Loge led this charge with over 20 years of experience in the field of commercial and industrial construction equipment rental. Having joined CBS Rentals in the year of 2014, she progressed through the ranks quickly and held down several roles within the rental industry prior to this company, such as several senior management positions in various business units, handling everything from credit, sales, to process improvements, fleet management, and operations. A dynamic and driven executive, Elizabeth spearheaded improvements and developments within CBS Rentals to ensure it remained as competitive and flexible as possible. This, in essence, proves consistently imperative in an industry as changeable as construction, and she is looking forward to taking her extraordinary skills forward onto the next stage of her career as the CBS Chapter closes. Additionally, she has also been a pioneer within the company in leading its diversity and inclusion initiatives, another element she is keen to carry on. She launched its Women Leaders of CBS Rentals program, an exemplary initiative that allowed her to begin changing the company’s internal operations for the better, ensuring that everyone within the company had equal opportunity to progress their own careers. Elizabeth, over the years, has proven through her actions her dedication to changing the stereotypes held within her industry, and breaking down the barriers women face when it comes to carving out a professional life within rental, allowing her to become one of the professionals leading the industry into a more inclusive future. Company: CBS Rentals Contact: Elizabeth Loge Website: teamcbs.com
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