18 CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2021 , May21524 Best Organic Vegetarian & Vegan Brand CEO: Sophia Somaschi – Italy The V-Label trademark was developed by the Italian Vegetarian Association in the 1970s and is now the most recognised vegan brand in the world, registered in over 70 countries, spread over five continents. Led by CEO, Sophia Somaschi, V-Label is the market leader of vegan and vegetarian certification, guaranteeing quality, transparency and professionalism when it comes to foods, restaurants, cosmetics, and textiles and footwear. V-Label allows companies to promote their products with safety and reliability and is ultimately a distinguishing mark which grants the consumers that the product is approved 100% suitable for vegetarians and vegans. It aims to help companies reach vegetarian and vegan consumers with products that are 100% aligned with their expectations, and it helps consumers easily find more products which reflect their needs. V-Label knows what vegetarians and vegans are looking for and it helps companies offer them what they really want and need. Overall, its core job is to ensure that any product claimed as V-Labelapproved adheres to its standard. The company not only approves products as suitable for vegetarian and vegan lifestyles, but it also works to promote products in a very competitive market. It offers producers and distributors a wide range of promotion services, with experts available to support with consulting, imagery, graphics and communication, thus not leaving any gaps when promoting products to the target market. Since 2018, Sophia Somaschi has been CEO of V-Label. She is committed, passionate, a collaborator, and a believer in cooperation and teamwork. At V-Label, both employees and external partners get involved on all new projects and everybody is responsible for a specific area. Speaking about her experience as CEO, Sophia said, “I consider any challenge as an opportunity: any new customer, new product and even any inconvenience is something that allows us to learn and grow. That’s why it’s crucial to work with motivated people who are used to thinking about how we can do better. We have reached new markets, added new services and reached new customers of every size and field. It has all been a team challenge.” Looking towards the future, Sophia has big plans for V-Label – She’s striving towards making the brand much more international than it already currently is. It is a market leader, but to keep this position, it needs to continue working hard, offering more services and keeping its reputation high. The company is also excited to be able to attend events and exhibitions again in order to meet customers and new potential customers. It is expecting to attend events in five different countries to be nearer its customers after a long period of distancing. Company: V-Label Italia Contact: Sophia Somaschi Email: [email protected] Website: www.vlabel.org
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