14 CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2021 , Jun21131 Best IT Services CEO (Oceania): Sydney JP Borg FAICD PCS Australia Pty Ltd, a company proving that an old company can still pioneer new tricks, is one of the leading voices in the provision of information processing and communications solutions in its industry. Servicing the SME, Corporate and Government markets, it provides its expert work with a client-first mentality to the Australian technology sector. Being Australia’s oldest IT company, PCS Australia is celebrating 50 years in operation this year in 2021. The company, therefore, has undergone a myriad of changes and adaptations over time that has ensured it can adapt, retaining the prestige and competitive nature that propelled it to prominence in the first place. Originally, it provided a bureau service for the printing and typesetting industry that the company was originally established for, pivoting to the IT market in the 80s with the rise of personal computing becoming a reality, which has allowed it to secure significantly lofty partnerships and continue its rise to the top. It had partnered with NEC Corporation, and PCS quickly achieved the status as its number one channel partner. Moreover, it held that position for 26 years . An achievement it is as proud of now as it was back then, ensuring everything it does is handled diligently and to the PCSA standard from network design to supply, installation, and handover of AV and Board conferencing systems – it can even offer surveillance systems and digital signage. Each of these solutions have contributed in it making a name for itself – especially in the Private Education sector – where it was able to provide a major market segment with student notebook programs and the management of back-end servers for over 30 years. As a CEO, therefore, Sydney Borg has always managed to make sure that he cultivates personal and in-depth relationships with his clients. This has allowed him to secure return custom again and again, as he and his company make themselves an invaluable business partnership that can add significant value to its client’s business, making sure to understand each of their requirements and rise to them appropriately. PCS Australia has in this manner been able to survive all sorts of changes and fluctuations in its industry, by ensuring that above all else, its clients are the backbone of its business; furthermore, this is something that has been reinforced by each element of the CEO’s own career. Syd has held many Executive ,non executive and voluntary Board positions throughout his career and still holds prominent positions such as President and chairman of several organisations for some 20 years. He began in Diesel engineering in the 70’s, completing management training regimens that made him understand every element of the company. Eventually, this led to him running his own business in the early 90s after being a highflying achiever in a role as a sales representative, pivoting towards IT services, which directed him inexorably towards being given PCS Australia as a channel partner. In 1991, his climb to the top culminated in buying out the 6 existing partners of PCS Australia and taking sole control of the company as its CEO, including its 50 staff and contractors. With the introduction of cloud, BYOD, and managed services, PCS Australia has seen plenty of new services enter its industry, making for a more dynamic field of competition than ever before. Therefore, PCS Australia responded by developing two new corporate applications for launch into industry verticals, remaining confident that the Finance and Hospitality Events industries will be as excited as ever to receive its high-end, stable, reliable work as those industries open up again. With discipline, understanding, and an unbeatable work ethic, Sydney Borg sets a good example for his team and ensures a prevailing atmosphere of encouragement and communication across the board. This, alongside the dedicated nature of the staff themselves, has made for a brilliant working environment, with Sydney himself ensuring PCS Australia remains a going concern amongst its peers by sitting on several Boards, looking forward to launching yet more businesses and opportunities as he looks towards the future. Company: PCS Australia Pty Ltd Contact: Sydney JP Borg FAICD Website: pcsa.com.au
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