12 CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2021 , Jun21242 Broadcast Media CEO of the Year: Ashokan Subramaniam – UAE The year was 2005 when the first 12 hour Tamil radio slot was launched by Ashokan Subramaniam in UAE, in association with a leading media conglomerate in Sri Lanka, Shakthi FM. At that time, Ashokan’s radio station had been named Ungal Shakthi with the frequency of 94.7 FM. Five years later, Ashokan initiated the 24 hour Tamil radio slot with leading brand Hello FM from Chennai. He was one of the founding members of Hello FM in UAE, which was later popularly known as Radio Salam 106.5 FM. Ashokan was Chief Marketing Officer (CMO) and broke many sales records by reaching the highest revenue consequently for many years. By 2017, the station was renamed Radio Gilli 106.5 FM, and it became the most popular radio station amongst the Tamil community throughout the world. The name “Gilli” means “winner” and also “risk taker”, inspired by gilli danda, a sport which is very popular in the rural and small towns of India, Bangladesh, Nepal, Afghanistan and Pakistan. 2018 saw the one-year anniversary of Radio Gilli and Founded by CEO, Ashokan Subramaniam, Radio Gilli 106.5 FM is the UAE’s number one Tamil radio station, which broadcasts music, the latest world, sport and entertainment news, quizzes, games, competitions, and more. The station also often welcomes South Indian celebrities live on air. the presenters wanted to mark the occasion. In line with the meaning of the station’s name, they wanted to do something challenging and daring – So they strove to break the world record for the longest running live show. RJ Navi and RJ Pradeep did just that when they were live on air for a total of 106 hours and 50 minutes, entering the Guinness Book of World Record, beating the previous world record of 100 hours and two minutes, which was held by a Swedish radio station. Radio Gilli’s record remains unbroken to this day. Ashokan relaunched Radio Gilli 106.5 FM in June 2019 under the Leading Multi Business Group in UAE, which also includes BM Group, a leading school furniture manufacturer. The operation is running very successfully and Radio Gilli continues to go from strength to strength. Ultimately, Ashokan Subramaniam is a man with ambition, flexibility, resilience, courage – and a caring heart. He is proud to have introduced many new talents to the radio industry who have now become the faces of the Radio Gilli platform. Company: Radio Gilli 106.5 FM Contact: Ashokan Subramaniam Email: [email protected] Website: www.radiogilli.com
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