CEO MONTHLY / 2021 CEO OF THE YEAR 91 CEO MONTHLY / ISSU 7 2021 13 Advising the Real Estate of the Future environment that clients and staff alike are excited to take part of. Consequentially, this team is a big part of what allows it to keep up with its market so well. They are each proficient in the state of modern real estate, knowing that although in the past, developers used to build to sell, that is no longer the case. In any build, thorough case studies must be carried out before a project can be picked up, and it looks not just at the current situation, but extrapolates it so Esrar can get an idea of how the investment could shape up in accordance to buyer needs and future demand. This is crucial in such a changing and changeable context as Saudi Arabian real estate; especially since homes need to be more than homes now – they also need to be workspaces, community hubs, exercise spaces, and social environments. Therefore, Esrar is the company helping clients adapt to this by taking them from contractors to developers, all the while acknowledging the demand for sophisticated digital transformation. Its region has plans to reimagine and transform its cities on a massive scale as it moves into the future, prepared to adapt to the innovation-driven living culture of tomorrow and meeting the demands of the people using those spaces. This is in perfect alignment with current trends, as denoted by the current economic diversification and policy shifts away from oildependency. Due to this, in the future, Esrar will be continuing to evolve digitally and expansionwise alongside its nation, planning to help support its industry as it turns to the task of building 4 million houses by the year of 2030. It will also be launching the Esrar Brokerage Services soon, as well as a second mobile app. Company: Esrar Real Estate Consultancy Contact: Mohamad Itani Website: esrarconsultancy.com
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