8 CEO MONTHLY / 2021 CEO OF THE YEAR 10 CEO MONTHLY / ISSU 22022 , Pioneer GPO Model Delivers Affordable Medicine MedSource Group Limited is the story of a Kenyan basedGroup PurchasingOrganization start-up using its ingenuity to disrupt the pharmaceutical andmedical supplies ecosystemby bringing fairly priced quality goods to customers. Troubled by the disparities and systemic limitations in pharmaceutical supply chain, the innovativeMedSource Group CEO, VinodGuptan, is trailblazing in advancing, affordablemed-fin-tech solutions to the pharmaceutical supply chain that presently serves over 5million patients inKenya. Patients in Africa spend more available income on medicines than anyone else, yet the medicine is difficult to access and when available, the quality is often substandard. Pharmaceutical intermediary margins in African countries can be as high as 90%, due to a highly fragmented landscape of dispensers, distributors and wholesalers. This paints a grim picture as far as realization of the universal health coverage is concerned. That notwithstanding, the plight of the underserved population in the last mile drives Vinod Guptan to advocating for a conducive legal and policy health care supply chain reforms. To attain this, Vinod leverages on his more than 29 years of experience in the pharmaceutical industry having led operations, sales, marketing, planning and distribution for companies across Africa, Latin America, Middle East, South and South East Asia. MedSource Group with a countrywide presence in Kenya aggregates vetted manufacturers and distributors linking them with over 500 vetted pharmacies, clinics and hospitals who utilize the secured MedSource ERP (Enterprise Resource Planning) platform to trade in quality, affordable medicines and medical supplies. Under Vinod’s leadership, MedSource Group now is a proof of concept. Buoyed by this milestone, Vinod Guptan is raring to deepen the company’s presence in Kenya and establish her footprint in the rest of Africa. Under Vinod’s leadership, MedSource’s goal is to improve accessibility and availability of affordable, quality medications, laboratory and health supplies for the health care providers and the population at large while strengthening the capacity of its members to improve and better the managing of their businesses. Considered as a thought leader on health supply chain, Vinod has superbly lived Dec21999 Vinod Guptan, the CEO MedSource Group Limited. With RUPHA (Rural Private Hospitals Association) Chair and Board at a strategy session on creating impact on healthcare delivery in Kenya.
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