Global CEO Excellence Awards 2020

22 CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2020 , Most Visionary Health & Wellness Product CEO (USA): AC Braddock Health and wellness has become a massive industry worldwide, with natural products taking the form of nutraceuticals, biofuels, flavourings, environmental remediation, functional foods, cosmetics, cannabis, hemp, essential oils, distilling products, and many others. Eden Labs is at the forefront of developing and providing these items to customers all over the world, via medical- grade extraction technologies such as supercritical CO2 and ethanol. Providing the technology and the methodology, Eden laid the foundation for fast-tracking medical legalization of cannabis ahead of widespread research and development on the plant and how it interacts with certain illnesses and the human Endocannabinoid System. This vision has opened up a world of possibility for patients suffering from a wide variety of illnesses, including drug and alcohol addiction, epilepsy, skin diseases, severe inflammation, some cancers, insomnia, glaucoma, and others. Ms. Braddock’s vision and leadership has seen Eden Labs create a sustainable and standardized market for an industry that is growing at an exponential rate. Ms Braddock’s vision created a market that previously did not Eden Labs is an internationally known and respected twenty five year old extraction technology company that specializes in the research and development of natural products including nutraceuticals, biofuels, and somuchmore. Developing these kinds of products is vitally important for health, wellness, and a sustainable future. Under the leadership ofMs. Braddock, Eden Labs’ CEO, the company has grown from strength to strength. We profile the firmandMs Braddock to learnmore about this success, and where Eden Labs can go fromhere Jun20394 exist; the commercial and industrial production of cannabis oils using safe technology to provide medically viable end products. Eden Labs has taken the cannabis extraction industry from benchtop system designs, to systems that can process literally tons of material a day with the additional value of assistance in market development, product formulations, lab layouts, cross marketing, regulatory awareness, and more. Aside from equipment design and manufacturing, Eden Labs enjoys an excellent reputation in its Lab Services division, providing proof of concept services for a vast array of botanicals and toll processing. Some notable clients include NASA, the USDA, Herb Pharm, Microsoft, RJ Reynolds, and a multitude of quality companies that are focused on intelligent market creation and performance. As for Ms Braddock herself, her background includes several start-ups and management positions before finding herself operating as CEO for Eden Labs. From clothing design and manufacturing, to large-scale events planning and installation, to real estate development, Ms Braddock’s experience constantly stands her in good stead for whatever comes next. In every situation she finds herself in, she ends up running the show organically. Ms Braddock is well respected as a strategic thinker and planner and for getting to the heart of matters with ease. When there is a leader who can simplify and create focus, direction and goals swiftly follow. The path may be a straight shot, or have individuals bending over backwards, but Ms Braddock always finds a way that is inspiring and sustainable. One of the chief things that Ms Braddock has learned throughout her career is the importance of listening. Everyone wants to be heard, and listening can often result in new knowledge and perspective. In very creative companies, listening and being heard can result in truly innovative services that bring about industry- level changes. Mr Braddock also firmly believes in creating a problem-solving team dynamic, and its ability to provide comprehensive solutions whilst supporting each individual’s personal and professional growth. The feel and success of Eden Labs can be attributed to Ms Braddock creating this dynamic with the team. As for her own role as CEO, Ms Braddock attributes her own success to an overdeveloped sense of responsibility, a rebellious streak and an insatiable drive to learn and teach. Her background in manufacturing, design, sales, marketing, and managing complex teams and projects has undoubtedly provided Ms Braddock with many of the skills that any good CEO needs to excel. Armed with her extensive experience, Ms Braddock is exceptional at networking, organizational infrastructure planning, team building, financial planning, business development, sales, marketing, product placement, brand creation, and relationship building. The bottom line of Ms Braddock’s brilliance is a desire to leave ego at the door, and bring a tremendous amount of tenacity and drive to any project, no matter how big or small. Crucially, Ms Braddock also has a strategic plan for the health and wellness industry on multiple, integrated levels based on modern business practices that focus on the “Why” and not just “What” or “How”. It is clear that there is a growing interest in the health and welfare of people and the planet over financial markets, driven significantly by climate change awareness, the destruction of vital ecosystems, education on food production, and the financial and health